1. Offering users a diet and fitness plan to help them achieve their health goals
Founders & CEO – Michael Kang, Wendy Xiao & Denise Sun-Naranjilla

2. • 70% of Australians are not active enough due to increasingly
time-poor lifestyles – Exercise & Sports Science Australia 2014
• Most Australians derived 35% of daily energy intake from
energy-dense, nutrient-poor extra food – Australian Government,
National Health & Medical Research Council 2013
• 90% of respondents do not have a formal diet/workout plan in
place – UNSW 2014
• 31% of Australians have used mobile phones for health-
related reasons – Ruder Finn 2012
The Market

3. The Opportunity
• Integrated approach
• No platform for relevant health information &
ways to communicate this advice
• No local equivalent

4. My Health Plan’s Solutions
• Integrated approach to achieving health goals:
– Diet plan
– Fitness plan
– Progress track
– Sync calender
• Available via iTunes store & Android Google
Play store

8. Revenue Model
Break-even point

9. Business Model
• Develop application
• Additional features
• Geographic expansion
• Partnerships with Grocery Retailers

10. Our Team
• Michael Kang – Founder & CEO
– Masters of Commerce, majoring in Organisation &
Management
– Qualified Primary Healthcare Practitioner
– Health goal: Maintain High Level of Energy
• Wendy Xiao – Founder & CEO
– Masters of Commerce, majoring in International
Business
– Passionate about health & wellbeing
– Health goal: Strengthen Muscles
• Denise Sun-Naranjilla - Founder & CEO
– Masters of Commerce, majoring in Business Strategy
– Work experience in PR & Advertising
– Health goal: To Gain Weight

11. Advisory Team
• Byron Li – Fitness & Diet Advisor
– Master of Nutrition & Dietetics at
USYD
– Qualified Personal Trainer (Cert IV)
– Launched Personal Training Business in
2006
• Robbie Finch - Fitness & Diet
Advisor
– Assistant track & field coach for the
Australian Olympic Team
– Bachelor’s Degree in Kinesiology &
Exercise Science from UTS
– Qualified Personal Trainer (Cert IV)

12. We will win because…
• Large, niche market
• Integrated service
• More value for money
• Right people to execute the strategy
• No local equivalent
• Large potential for growth