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CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry

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Social Media, How it can work for your Foundation

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Social Media How & Why it can work for your Foundation Mike Kierce Education Account Executive - Blackbaud, eTapestry Division October 5 th , 2010 CTCEF
Social Media Revolution
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Basic Rules of Fundraising Still Apply (It’s all about relationships… not technology)
Technology… Changes the way we build & maintain relationships
Web Site Optimization ,[object Object],[object Object],[object Object]
Web Site Optimization: Before, After, and After!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keys to Building a Successful Web Site 10 Key Features to Consider Source: www.marketingtechblog.com/programming/10-features
Google Grant/Sponsored Links—How to increase your web presence/visibility
Google Grant/Sponsored Links—How to increase your web presence/visibility
 
 
They’re at your website, now what do they do? ,[object Object],[object Object],[object Object],Your goal – to get something from them!
Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
Do you have an Online/Social Media Strategy? Google Adwords Media & PR E-mail Campaigns Social Networks Integration with Direct Mail Banner Ads on Homepage, Blog and eNewsletter
What is Social Media? ,[object Object],[object Object],[object Object]
Food for Thought…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food for Thought…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://socialnomics.net
YouTube! ,[object Object],[object Object],[object Object],[object Object]
Video is a Magnet for Your Web Site! Could the impact of this story be told more effectively any other way?
 
YouTube Takeaways… ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK
FACEBOOK Users
FACEBOOK Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK Pages Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK Takeaways… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Peer/Personal Fundraising Online
Peer/Personal Fundraising Online
Peer/Personal Fundraising Online
[object Object],[object Object],[object Object],[object Object],Personal Fundraising results are typically pretty impressive.
TWITTER—Stupid or Worth a Second Look? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Twitter
Takeaways from Twitter… ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Media ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Media ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Thoughts to Ponder on Social Networks ,[object Object],[object Object],[object Object]
Social Media for Your School Foundation ,[object Object]
 
Source: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
Social Networks: Hints for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Thanks! ,[object Object],[object Object],[object Object]

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CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry

Notes de l'éditeur

  1. How many of you have typed your name into Yahoo or Google?? What is Google Grants? The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google. Google AdWords ads appear when users search on Google and when you click on one of the ads, you are brought to the website being advertised.
  2. (Google is #1) (Yahoo is #3)