8. The process of planning
and executing the conception, pricing,
promotion, and distribution of ideas,
goods, and services to create
exchanges that satisfy individual
and organizational objectives
9.
10. web 2.0
“a shift of the
Internet from a
publishing
environment to a
participation
environment”
- Tim O’Reilly
11. social media
“internet-based applications that build
on the ideological and technological
foundations of web 2.0, and that allow
the creation and exchange of user-
generated content“
-Wikipedia, 2010
18. “People will never be
replaced by
machines. In the
end, life and business
are about
human connections,
computers are about
trying to murder you
in a lake”
- Michael Scott
28. Question 1
What is the key issue
that you wish to address by
engaging in social media?
TIP: Pick an issue that if fixed, would directly contribute to your organization’s strategic objectives
29. Question 2
What would constitute a
successful outcome?
TIP: Make sure that this is an outcome, not an output
30. Question 3
Are your goals:
•Specific?
•Measurable?
•Attainable?
•Realistic?
•Timely?
TIP: Pick only one goal to start and make sure it meets all 5 criteria
31. Question 4
Are your measurement tools
going to give you
actionable
insights?
TIP: If your metrics are not tied your strategy then the answer is likely no