Top 5 Web Trends of 2014 This presentation was a high level overview of the 5 top trends in web development for 2014. Trends include: Design, Layout, Mobile Marketing, Content Management Systems, Wordpress and Social Media. Wrapped up with an example of the Perfect Web Site. Presented 7/30/14 by Mike Linville @ Black Dog Marketing.

2. Mike Linville
• Founder of Black Dog
Marketing

3. Mike Linville
• Founder of Black Dog
Marketing
• 16 + years experience
online
!

4. Mike Linville
• Founder of Black Dog
Marketing
• 16 + years experience
online
• Infusionsoft, Inbound
Marketing certified

5. 3 TRUTHS OF WEB
DEVELOPMENT
Web is marketing
!

6. 3 TRUTHS OF WEB
DEVELOPMENT
Web is marketing
Consumers are in control

7. 3 TRUTHS OF WEB
DEVELOPMENT
Web is marketing
Consumers are in control
Success is in the planning

10. DESIGN
Image-focused

11. DESIGN
• Flat designImage-focused

12. DESIGN
• Flat design • Focus on typographyImage-focused

14. LAYOUT
White space

15. LAYOUT
• Longer, scrolling pagesWhite space

16. LAYOUT
• Longer, scrolling pages • Less navigationWhite space

18. MOBILE
98% / 84% (cellphone / smartphone

19. MOBILE
• Responsive98% / 84% (cellphone / smartphone

21. CONTENT MANAGEMENT
• Control to site owner,
open source, security
risks

22. CONTENT MANAGEMENT
• Control to site owner,
open source, security
risks
• Many options, clear
leader is WordPress

24. SOCIAL
• Stay current

25. SOCIAL
• Stay current
• Facebook down,
Snapchat, Instagram
usage up

26. SOCIAL
• Stay current
• Facebook down,
Snapchat, Instagram
usage up
• Use CMS-friendly
plugins

27. THE PERFECT SITE

28. THE PERFECT SITE

29. THE PERFECT SITE

30. THE PERFECT SITE

31. THE PERFECT SITE

33. TOP 5 TRENDS RECAP
Design
!
!
!

34. TOP 5 TRENDS RECAP
Design
Layout
!
!

35. TOP 5 TRENDS RECAP
Design
Layout
Mobile
!

36. TOP 5 TRENDS RECAP
Design
Layout
Mobile
Content Management

37. TOP 5 TRENDS RECAP
Design
Layout
Mobile
Content Management
Social Media