2. Team
Michael Michelini
Co-Founder, CEO
mike@weiboagent.com
Fun Fact: Eats anything for a dare.
Gabree Kwan
Co-Founder, COO
gabree@weiboagent.com
Fun Fact: Lead singer of a band.
Doug Pierce
Co-Founder, CTO
doug@weiboagent.com
Fun Fact: Eats really slow.
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3. Elevator Pitch
To do business in China, global consumer
oriented companies need to listen to what
the Chinese customer wants (and doesn’t
want) and adjust accordingly.
Social media is an amazing tool for this.
Weibo Agent is a Chinese social media
analytics and SaaS advisory tool to guide
small and medium enterprises in listening to
and growing their businesses in China.
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4. Product Overview
Analytics Reporting
•Account Impact
•Post Popularity – Which posts are
most effective?
• Influencers Report
•Are you following the right people?
Who should you follow?
SaaS Advisory system between
business owners and
managers/agents
•Is your marketing effective?
•What new ways can you improve and
grow?
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6. Milestones - Q3 2012
August - Online beta with static data inputted manually in the backend. Test
what metrics to collect and what advice to provide.
September - Convert beta users to paying customers for service. Test various
monetization methods. Plan on automating reports and analytics via APIs.
October - Strategic alliances with Chinese Internet companiesto help offer their
services to foreign companies.
November - Rollout full development of automated SaaS + Analytics system
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7. Question for Mentor
Patrick Lee, alive.cn
Dealing with the Chinese government - content filtering, hosting, ICP license
as we are representing foreign companies in Chinese Social Media
KPI metrics for the analytics and report – how much + what is most important
SaaS – how much “advice” do we offer customers, and how to charge
– should we compete with full service agencies?
Maximizing monetization through (1) customer subscriptions (2) referral (3) data
collected
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