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The Blog is DEAD
1.
The BLOG
is DEAD! (or is it?) Mike Mueller AreWeConnected.com
2.
What is a
BLOG? • Posts or Articles in chronological order • Every BLOG is a website • Pyra Labs (1994) Evan Williams • Comments or No Comments
3.
Why Blog? • SEO
(search engine optimization) • Clarity • Relationship Building • Lead Generation
4.
5.
How often? • Do
you write? • Can you write? • Once a week or once a day?
6.
Who do I
write for? • Search Engines • Your target audience • Trends • Your optimal client
7.
What do I
write about? • What are you passionate about? • Local happenings • Local issues • Real Estate • Market Data Reports • Listings
8.
Platforms
and Networks
9.
Blogger
10.
Wordpress
11.
Wordpress
.com or .org? .com .org •XYZ.wordpress.com •XYZ.com •Hosted and maintained by WP •You download and host •FREE •FREE •Some Plugins •all the Plugins •Some Themes •all the Themes
12.
ActiveRain
13.
Tumblr
14.
Posterous
15.
Best Practices
16.
Wall of Words
17.
Breakin the Rulz
18.
Adding Pictures and
Video
19.
Adding Pictures and
Video
20.
Adding Pictures and
Video
21.
Adding Pictures and
Video
22.
Profile - Contact
Info
23.
Profile - Contact
Info
24.
Automation Virtual Assistant
Outsource
25.
Widgets and Plugins
26.
Time
27.
Blogging Mobile
28.
Blogging Mobile
29.
Like sending an
email
30.
Engagement • Have an
opinion • Ask questions • Include others • Reach out to your locals • Always return a comment
31.
Developing Your Plan •
Allocating time • Marketing Plan • Schedule Posts • Calendar of Events
32.
Cool Tools • LiveWriter •
Creative Commons • Flickr • PhotoDropper
33.
Distribution
34.
Social Media (them)
35.
Social Media (you)
36.
Newsletters • Aweber • ConstantContact •
MailChimp • Feedburner
37.
Mobile / iPad
Ready?
38.
Mobile / iPad
Ready?
39.
Mike Mueller AreWeConnected.com
@MikeMueller
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