1. 13 Quick Ratings Facts
Fall Ratings Period ‘13
September 12 – December 4

2. 13 Quick Ratings Facts
• Why 13?
• Because it’s more than 12 and less than 14
• Warning: Watch out for making too many
conclusions as there was some shuffle in the
market as WXRX, WGFB, WZOK, and WXXQ
adjusted music throughout the ratings period

3. 13 Quick Ratings Facts
• Ratings are like fireworks
• In the right hands, they’re beautiful and
powerful

4. 13 Quick Ratings Facts
• Ratings are like fireworks
• In the wrong hands, they’re dangerous

5. 13 Quick Ratings Facts
• Fact #1
– According to the Audit Bureau of Circulation, the
RR Star’s circulation as of December 2013 was
36,746
– B103’s total audience for the week is 40,000+
• Monday-Sunday, 6a-12M

6. 13 Quick Ratings Facts
• Fact #2
– B103 had a 68% increase in AM Drive listening
• 6a-10a, M-F, W25-54

7. 13 Quick Ratings Facts
• Fact #3
– B103 had a 69% increase in Midday listening
• 10a-3p, M-F, W25-54
• Ranked #3

8. 13 Quick Ratings Facts
• Fact #4
– WZOK had a 35% decrease in AM Drive listening
• Women 25-54
• 6a-10a

9. 13 Quick Ratings Facts
• Fact #5
– WZOK had a 42% decrease in Midday listening
• Women 25-54
• 10a-3p

10. 13 Quick Ratings Facts
• Fact #6
– B103 was #2 in Morning Drive – A 43% Increase!
• Women 35-64
• 6a-10a

11. 13 Quick Ratings Facts
• Fact #7
– WZOK had a 38% Decrease in Midday Ratings
• W35-64
• 10a-3p

12. 13 Quick Ratings Facts
• Fact #8
– BOB-FM (95.3) had a 134% increase in total week
ratings
• Adults 25-54
• Monday – Sunday, 6a-12M

13. 13 Quick Ratings Facts
• Fact #9
– 104-9 The X had an 11% increase in total week
ratings
• Men 25-54
• Monday – Sunday, 6a-12M

14. 13 Quick Ratings Facts
• Fact #10
– 104-9 The X had an 28% increase in afternoon
drive ratings
• Men 25-54
• Monday – Friday, 3p-7p

15. 13 Quick Ratings Facts
• Fact #11
– La Movida (1330 AM) had a cume audience of
11,300 for the total week
• Adults 12+
• Monday – Sunday, 6a-12M

16. 13 Quick Ratings Facts
• Fact #12
– More people listen to La Movida (1330 AM) than
WROK (1440 AM)
• Person 25-54
• Monday – Sunday, 6a-12M
• La Movida is at 6,700; WROK is at 6,500

17. 13 Quick Ratings Facts
• Fact #13
– La Movida’s ratings are double WROK during
morning drive
• Person 25-54
• Monday – Friday, 6a-10a
• La Movida is at 3.2; WROK is at 1.6

18. 13 Quick Ratings Facts
• This is only the beginning
• We’re making transformative improvements
to our operation for the long-term – not just
temporary or transitional improvements
• I’m glad you’re all along for the ride!