It's the end of our fiscal and good time for the team to check in and see where we've been, where we are, and where we're headed.

1. End of 2014 Update
September 26, 2014

3. End of 2014 Update
• Intro
• Where we were
• What we accomplished this year
• Where are we going
• What do we need to do
• Close / Recap / Housekeeping

4. End of 2014 Update
• Where we were 365 days ago …
– Battle Fatigued staff
– 5 radio stations, 3 control boards
– Some things coming out of the speakers that needed to be
addressed
– Lack of focus and “mission” in many departments
– Infrastructure that was falling apart and lacking
– Frayed Community & Client Relationships
– Selling in the month, until the last day of the month
– “Good Enough” was accepted as the standard
• “It’s TOO HARD”
– Settled for second best
– Initiatives
– Everything ran through the GM Office

5. Made it through the day!

6. End of 2014 Update
• What have we accomplished so far?
– A definition of our “Mission”
• Creating Long Term Customers (Clients, Listeners,
Employees) and sell a lot of advertising

7. People are starting to run in their lanes
My job is to put you in lanes. Your job is to move FAST & WORK HARD
When you start getting out of your lanes, I bring you back
Before After

8. End of 2014 Update
• What have we accomplished so far?
– 5 redefined products (station logos)

10. End of 2014 Update
• What have we accomplished so far?
– The beginning of something good in the sales
department
• Focus on clients and results
• Not just “making a sale”
• Talent and more talent and more talent
• Coach and develop the talent
• Cleaned up our “interactive” act
• NO Initiatives … NO, NO, NO
– One Initiative: Create Long-term Customers
• A real process for how we’re going to do it

11. End of 2014 Update
• What have we accomplished so far?
– Business-wise, we put ourselves in a position to
WIN BIG
• Fixed some expense issues
• Un-wound some bad contracts (a couple more to go)

12. End of 2014 Update
• What have we accomplished so far?
– Big deal, show me some numbers …
• La Movida 1330 will bill $188K for the fiscal year vs.
$66K as Funny 1330 in previous fiscal
• 104-9 The X is up 4% in Q3 and up 10% in Q4
• BULL is up 7% in August and 13% in September vs. BOB-
FM
• August was 9% more profitable than last August
• 2014 fiscal should end around 15% profit margin on
operations

14. We’re

16. End of 2014 Update
• Where are we going?
– The #1 LOCAL Media company in Rockford in 3-4 years
– by revenue and reputation
– Executing the plan:
• Sales: Focus on Keys, Targets, Talent, and “Oh WOW!”
customer service (and getting more results for long-term
customers)
• Programming: BULL PD by mid-October; focus on each brand
for GROWTH
• Business: Clear and precise plans to keep the place running
smoothly
• Digital / Interactive: A task force to examine where we go in
the future
• Promotions / Events / Marketing: Do Some

17. End of 2014 Update
• Remember we mentioned that everything ran
through the GM’s office … (or another
manager’s office)
• That started to end one year ago … It really
ends NOW
No More Monkeys

18. End of 2014 Update
• My role (and the other manager’s roles):
– Set the vision and mission (Me = Company &
Managers = Department)
– Hire, retain, and coach talented players
– Process & Accountability
– Make sure there’s enough cash to pay bills

19. Are We Still Doing This?

20. End of 2014 Update
• Make the competition hurt economically
– Nothing happens until there’s pain in the wallet
Don’t really want to hear about other guys’ ratings, packages, low rates, etc. It’s just
a distraction – we beat them by hurting their profits & force changes. It happened
here over the past 10 years.

21. End of 2014 Update
• “Play Your Game”
Don’t get distracted from the mission and the game plan.
Focus on the strategy and what’s important and we’ll win.

22. End of 2014 Update
• How can we get a new building? Earn it

23. End of 2014 Update
• “We’ve always done it this way”

24. End of 2014 Update
• Set a goal
• Take Action
• Make a plan
• Work the plan
• Achieve
• Growth
• Win

25. Media: Individual Sport with Team
Consequences

26. End of 2019 Update
• $7 million dollar company – doubled our
revenues
• $2.1 million dollars in operating profits
• Vibrant and respected brands, distributed
where our customers expect us to be
• Employees who come to work to execute and
achieve and grow (without being ordered
around) at a brand new building

27. End of 2014 Update
• YOU are responsible for the success of this
company – not me, not a board member
• Raise your bar each hour we work
This One