My "Secret to Social Media" deck as presented at Y Hata on December 8th 2011. Includes an added primer on social media channels. The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business By Mike Prasad, Versa SMB www.versasmb.com Key Takeaways: - What is the secret to implementing social media? - How to create passionate self-sustaining engagement (and revenue) - Key implementable strategies for all types of businesses - Three case studies for three very different businesses

1. What do you ?
Thursday, December 8, 11 1

2. www.slideshare.net/mikeprasad
www.mikeprasad.com
Reach me at mike@versasmb.com
Thursday, December 8, 11 2

3. Hello I’m Mike
Thursday, December 8, 11 3

4. I am 28
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5. I am a foodie
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6. I am from L.A.
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7. I am on Twitter
@mikeprasad
Thursday, December 8, 11 7

8. I am on Facebook
/mikeprasad
Thursday, December 8, 11 8

9. I like
branding
Thursday, December 8, 11 9

10. I like
technology
Thursday, December 8, 11 10

11. I like
social platforms
Thursday, December 8, 11 11

12. I like
punctuation.
Thursday, December 8, 11 12

13. I’ve
founded
Thursday, December 8, 11 13

14. founded
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15. founded
Thursday, December 8, 11 15

16. founded
Thursday, December 8, 11 16

17. A
Community
Driven
Media Network
Thursday, December 8, 11 17

18. Thursday, December 8, 11 18

19. Thursday, December 8, 11 19

20. But enough
about me
Thursday, December 8, 11 20

21. But why
am I here?
Thursday, December 8, 11 21

22. But why
should you care?
Thursday, December 8, 11 22

23. I’m here to intro
you to social media
Thursday, December 8, 11 23

24. And to tell
you the secret
Thursday, December 8, 11 24

25. the secret
Thursday, December 8, 11 25

26. the secret
to social media
Thursday, December 8, 11 26

27. the secret
is
Thursday, December 8, 11 27

28. the secret
is.
Thursday, December 8, 11 28

29. the secret
is..
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30. It’s not about
social media
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31. Thursday, December 8, 11 31

32. Thursday, December 8, 11 32

33. Thursday, December 8, 11 33

34. It’s not really
transparency
Thursday, December 8, 11 34

35. It’s not really
engagement
Thursday, December 8, 11 35

36. It’s not really
everything else
Thursday, December 8, 11 36

37. Social Media is
a set of channels
Thursday, December 8, 11 37

38. Social Media is
a set of tools
Thursday, December 8, 11 38

39. Social Media is
a way to scale
Thursday, December 8, 11 39

40. Social Media is
just mechanisms
Thursday, December 8, 11 40

41. Success in
Social Media
Thursday, December 8, 11 41

42. Success in
Social Media
is
Thursday, December 8, 11 42

43. Success in
Social Media
is Contextual
Relevance
Thursday, December 8, 11 43

44. Success in
Social Media
is Contextual
Relevance is Utility
Thursday, December 8, 11 44

45. Success in
Social Media
is Contextual
Relevance & Utility
Thursday, December 8, 11 45

46. Success in
Social Media
is Contextual
Relevance & Utility
At Scale
Thursday, December 8, 11 46

47. Success in
Social Media
is using the right
mechanism
Thursday, December 8, 11 47

48. Success in
Social Media
is using the right
mechanism + right
audience
Thursday, December 8, 11 48

49. Success in
Social Media
is using the right
mechanism + right
audience + right
brand & product
Thursday, December 8, 11 49

50. Success in
Social Media
is using the right
mechanism + right
audience + right
brand & product
Thursday, December 8, 11 50

51. Strategies for
Success in
Social Media
Thursday, December 8, 11 51

52. Strategies for
Success in
Social Media
(some with silly names)
Thursday, December 8, 11 52

53. Strategies for
Success in
Social Media
(like the Circle of Shiny)
Thursday, December 8, 11 53

54. But before we
begin that
Thursday, December 8, 11 54

55. But before we
begin that let’s
talk about the tools
Thursday, December 8, 11 55

56. But before we
begin that let’s
talk about the tools
and why they
matter.
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57. There are over
400 social media
tools
Thursday, December 8, 11 57

58. There are over
400 social media
tools and growing.
Thursday, December 8, 11 58

59. There are over
400 social media
tools and growing.
But most of them
DON’T MATTER.
Thursday, December 8, 11 59

60. There are 7
that do.
Thursday, December 8, 11 60

61. There are 7 + 2
that may.
Thursday, December 8, 11 61

62. There are 7 + 2
that may.
They are
Thursday, December 8, 11 62

63. They are the 7
Thursday, December 8, 11 63

64. They are the 7
Thursday, December 8, 11 64

65. They are the 7
Thursday, December 8, 11 65

66. They are the 7
Thursday, December 8, 11 66

67. They are the 7
Thursday, December 8, 11 67

68. They are the 7
Thursday, December 8, 11 68

69. They are the 7
Thursday, December 8, 11 69

70. They are the 7
Thursday, December 8, 11 70

71. They are the 7 + 2
Thursday, December 8, 11 71

72. They are the 7 + 2
Thursday, December 8, 11 72

73. They are the 7 + 2
Thursday, December 8, 11 73

74. They are the 7 + 2
Thursday, December 8, 11 74

75. They are web
Thursday, December 8, 11 75

76. They are web
Thursday, December 8, 11 76

77. They are web
Thursday, December 8, 11 77

78. They are web
Thursday, December 8, 11 78

79. They are web
Thursday, December 8, 11 79

80. They are mobile
Thursday, December 8, 11 80

81. They are mobile
Thursday, December 8, 11 81

82. They are mobile
Thursday, December 8, 11 82

83. They are mobile
Thursday, December 8, 11 83

84. They are both
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85. They are both
Thursday, December 8, 11 85

86. They are both
Thursday, December 8, 11 86

87. They are phones
Thursday, December 8, 11 87

88. smartphones
Thursday, December 8, 11 88

89. smartphones
are important
Thursday, December 8, 11 89

90. back to the
Social 7
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91. for example
Social 7
Thursday, December 8, 11 91

92. for example
is like
Thursday, December 8, 11 92

93. word of mouth
is like
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94. word of mouth
except
Thursday, December 8, 11 94

95. at scale
except
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96. Thursday, December 8, 11 96

97. How much scale?
Thursday, December 8, 11 97

98. How much scale?
250 million tweets
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99. How much scale?
250 million tweets
a day.
Thursday, December 8, 11 99

100. Thursday, December 8, 11 100

101. is like a clubhouse
Thursday, December 8, 11 101

102. is like a clubhouse
800 million active
Thursday, December 8, 11 102

103. is like a clubhouse
400 million daily
Thursday, December 8, 11 103

104. is like a clubhouse
400 million daily
with 130 friends
Thursday, December 8, 11 104

105. Thursday, December 8, 11 105

106. is a TV network
Thursday, December 8, 11 106

107. is a TV network
with more videos
per month
than the top 3
TV networks made
in the last 60 years
Thursday, December 8, 11 107

108. is a TV network
with 3 billion views
a day
Thursday, December 8, 11 108

109. is a TV network
with 400 million
mobile views a day
Thursday, December 8, 11 109

110. Thursday, December 8, 11 110

111. is a restaurant
guide
Thursday, December 8, 11 111

112. is a restaurant
guide
with 22 million
reviews
Thursday, December 8, 11 112

113. is a restaurant
guide
with 22 million
reviews
trusted by 61 million
diners a month
Thursday, December 8, 11 113

114. Thursday, December 8, 11 114

115. Thursday, December 8, 11 115

116. Thursday, December 8, 11 116

117. The Social 7
Thursday, December 8, 11 117

118. The Social 7 (+2)
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119. The Social 7 (+2)
Thursday, December 8, 11 119

120. The Social 7 (+2)
Thursday, December 8, 11 120

121. They matter.
Thursday, December 8, 11 121

122. They matter.
Thursday, December 8, 11 122

123. Great!
Thursday, December 8, 11 123

124. Great!
But what now?
Thursday, December 8, 11 124

125. Five
Strategies for
Success
But what now?
Thursday, December 8, 11 125

126. Five
Strategies for
Success in
Social Media
Thursday, December 8, 11 126

127. Strategy #1
Brand Like Candy
Thursday, December 8, 11 127

128. Thursday, December 8, 11 128

129. Thursday, December 8, 11 129

130. (Looks delicious huh?)
Thursday, December 8, 11 130

131. A good brand
is a caricature
Thursday, December 8, 11 131

132. A good brand
has a persona
Thursday, December 8, 11 132

133. A good brand
sets the stage
Thursday, December 8, 11 133

134. A good brand
tells a story
Thursday, December 8, 11 134

135. A good brand
creates a culture
Thursday, December 8, 11 135

136. A good brand
is your MVP.
Thursday, December 8, 11 136

137. Thursday, December 8, 11 137

138. Don’t Make Salads
strategy #2
Thursday, December 8, 11 138

139. Thursday, December 8, 11 139

140. Thursday, December 8, 11 140

141. Thursday, December 8, 11 141

142. Multiple Small Seeds vs. Single Large Audience
Thursday, December 8, 11 142

143. Multiple Small Seeds vs. Single Large Audience
Traditional Large Campaign
Thursday, December 8, 11 143

144. Multiple Small Seeds vs. Single Large Audience
Traditional Large Campaign
Thursday, December 8, 11 144

145. Multiple Small Seeds vs. Single Large Audience
Traditional Large Campaign
Thursday, December 8, 11 145

146. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Traditional Large Campaign
Thursday, December 8, 11 146

147. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Traditional Large Campaign
Thursday, December 8, 11 147

148. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Traditional Large Campaign
Thursday, December 8, 11 148

149. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Social Media Mechanism
Traditional Large Campaign
Thursday, December 8, 11 149

150. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Target Seeds Traditional Large Campaign
Thursday, December 8, 11 150

151. The Circle of Shiny
strategy #3
Thursday, December 8, 11 151

152. Seed
Audience
Thursday, December 8, 11 152

153. Seed
Audience
Thursday, December 8, 11 153

154. Seed
Shiny
Audience
Thursday, December 8, 11 154

155. Seed
Shiny
Audience
Firs
t Lo
ok
Thursday, December 8, 11 155

156. Seed
Shiny
Audience
Firs
t Lo
ok
at ce
re n
G rie
pe
Ex
Thursday, December 8, 11 156

157. Seed
Shiny
Audience
Firs
t Lo
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 157

158. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 158

159. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Social Media Mechanism
Thursday, December 8, 11 159

160. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 160

161. New
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 161

162. Audience Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 162

163. What’s your shiny?
Thursday, December 8, 11 163

164. Be a Firefighter
strategy #4
Thursday, December 8, 11 164

165. Social Media
is about
People
Thursday, December 8, 11 165

166. People are your
consumers
Thursday, December 8, 11 166

167. People are your
audience
Thursday, December 8, 11 167

168. People are your
critics
Thursday, December 8, 11 168

169. People are your
marketers
Thursday, December 8, 11 169

170. People are your
press
Thursday, December 8, 11 170

171. People are your
business partners
Thursday, December 8, 11 171

172. People are your
fire
Thursday, December 8, 11 172

173. Thursday, December 8, 11 173

174. Thursday, December 8, 11 174

175. Fire is powerful
identify & curate
Thursday, December 8, 11 175

176. The Big Sandwich
strategy #5
Thursday, December 8, 11 176

177. Critical
Viral
Buzz
Thursday, December 8, 11 177

178. Critical
Viral
Buzz
Thursday, December 8, 11 178

179. Broader Critical Major
Audience Viral Press &
Adoption Buzz Exposure
Thursday, December 8, 11 179

180. Targeted Grassroots Seeding
Thursday, December 8, 11 180

181. Key Influencers
Targeted Grassroots Seeding
Thursday, December 8, 11 181

182. Key Influencers
Blogger Press
Targeted Grassroots Seeding
Thursday, December 8, 11 182

183. Key Influencers
Blogger Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 183

184. Key Influencers
Blogger Press
Critical
Viral
Buzz
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 184

185. Key Influencers
Blogger Press
Broader Critical Major
Audience Viral Press &
Adoption Buzz Exposure
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 185

186. Key Influencers
Blogger Press
Broader Critical Major
Audience Viral Press &
Adoption Buzz Exposure
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 186

187. Social Media
is Leverage.
Thursday, December 8, 11 187

188. Does it work?
Thursday, December 8, 11 188

189. Does it work?
Prove it
Thursday, December 8, 11 189

190. 3 Case Studies
Thursday, December 8, 11 190

191. Fatburger + 4Sq
Case Study #1
Thursday, December 8, 11 191

192. Thursday, December 8, 11 192

193. Fatburger’s Goals
Drive Locals &
Highlight Options
Thursday, December 8, 11 193

194. The Burger
“Enlargement”
Thursday, December 8, 11 194

195. Thursday, December 8, 11 195

196. Thursday, December 8, 11 196

197. Audience Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 197

198. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 198

199. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 199

200. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 200

201. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 201

202. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 202

203. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 203

204. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 204

205. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 205

206. Thursday, December 8, 11 206

207. Thursday, December 8, 11 207

208. Thursday, December 8, 11 208

209. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 209

210. Creating
more shiny
Thursday, December 8, 11 210

211. Creating
a story
Thursday, December 8, 11 211

212. The
Hypocrite Burger
Thursday, December 8, 11 212

213. The
Hypocrite Burger
Thursday, December 8, 11 213

214. +
Thursday, December 8, 11 214

215. +
Thursday, December 8, 11 215

216. Thursday, December 8, 11 216

217. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 217

218. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 218

219. Results?
Reinforced Brand
Thursday, December 8, 11 219

220. Results?
Created Awareness
Thursday, December 8, 11 220

221. Results?
Drove Locals
Thursday, December 8, 11 221

222. Ani.ME + Facebook
Case Study #2
Thursday, December 8, 11 222

223. Thursday, December 8, 11 223

224. Ani.ME Goals
Establish Iconic
Cultural Brand
Thursday, December 8, 11 224

225. Ani.ME Goals
Reach Minimum
Audience Quickly
Thursday, December 8, 11 225

226. Thursday, December 8, 11 226

227. 100,000+ Fans
Thursday, December 8, 11 227

228. 100,000+ Fans
< 3 months
Thursday, December 8, 11 228

229. How?
Thursday, December 8, 11 229

230. How?
Iconic Brand
Thursday, December 8, 11 230

231. How?
Iconic Brand + FB
Ads
Thursday, December 8, 11 231

232. How?
Iconic Brand + FB
Ads + Targeted
Content
Thursday, December 8, 11 232

233. How?
Iconic Brand + FB
Ads + Targeted
Content + Key
Curation
Thursday, December 8, 11 233

234. Target Seeds
Thursday, December 8, 11 234

235. Target Seeds
Seed
Audience
Thursday, December 8, 11 235

236. Target Seeds
Seed
Audience
Thursday, December 8, 11 236

237. Seed
Audience
Thursday, December 8, 11 237

238. Seed
Shiny
Audience
Thursday, December 8, 11 238

239. Seed
Shiny
Audience
Thursday, December 8, 11 239

240. Seed
Shiny
Audience
Firs
t Lo
ok
Thursday, December 8, 11 240

241. Seed
Shiny
Audience
Firs
t Lo
ok
Thursday, December 8, 11 241

242. Seed
Shiny
Audience
Firs
t Lo
ok
at ce
re n
G rie
pe
Ex
Thursday, December 8, 11 242

243. Seed
Shiny
Audience
Firs
t Lo
ok
at ce
re n
G rie
pe
Ex
Thursday, December 8, 11 243

244. Seed
Shiny
Audience
Firs
t Lo
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 244

245. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 245

246. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 246

247. New
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 247

248. The Result
Thursday, December 8, 11 248

249. The Result
?
Thursday, December 8, 11 249

250. Thursday, December 8, 11 250

251. What’s amazing?
Thursday, December 8, 11 251

252. What’s amazing?
100,000+ fans
Thursday, December 8, 11 252

253. What’s amazing?
100,000+ fans
Thursday, December 8, 11 253

254. What’s amazing?
< 3 months
Thursday, December 8, 11 254

255. What’s amazing?
< 3 months
Thursday, December 8, 11 255

256. What’s amazing?
$_ _ _ _. _ _ USD
Thursday, December 8, 11 256

257. What’s amazing?
$_ _ _ _. _ _ USD
Thursday, December 8, 11 257

258. What’s amazing?
Thursday, December 8, 11 258

259. What’s amazing?
< 1% churn
Thursday, December 8, 11 259

260. Thursday, December 8, 11 260

261. Kogi + Twitter
Case Study #3
Thursday, December 8, 11 261

262. Why?
Thursday, December 8, 11 262

263. Why?
New Brand
Thursday, December 8, 11 263

264. Why?
$2,000,000
Thursday, December 8, 11 264

265. Why?
$0 Investment
Thursday, December 8, 11 265

266. Using
$0 Marketing
Thursday, December 8, 11 266

267. Using
Social Media
Thursday, December 8, 11 267

268. Using
Word of Mouth
Thursday, December 8, 11 268

269. Using
Community
Curation
Thursday, December 8, 11 269

270. Using
Community
Curation
Thursday, December 8, 11 270

271. Cool
Thursday, December 8, 11 271

272. Cool
But what is Kogi?
Thursday, December 8, 11 272

273. Kogi is
Thursday, December 8, 11 273

274. Thursday, December 8, 11 274

275. Thursday, December 8, 11 275

276. Only in
Los Angeles
Thursday, December 8, 11 276

277. How?
Thursday, December 8, 11 277

278. How?
Create an Icon
Thursday, December 8, 11 278

279. Thursday, December 8, 11 279

280. Target Seeds Traditional Large Campaign
Thursday, December 8, 11 280

281. Create
The Shiny
Thursday, December 8, 11 281

282. Create
Kogi Kulture
Thursday, December 8, 11 282

283. Identify
The Mechanism
Thursday, December 8, 11 283

284. Identify
Problems
Thursday, December 8, 11 284

285. Solve
Problems
Thursday, December 8, 11 285

286. Solve
With Mechanism
Thursday, December 8, 11 286

287. Thursday, December 8, 11 287

288. Why?
Twitter
Thursday, December 8, 11 288

289. Why?
Mobile Venue
Thursday, December 8, 11 289

290. Why?
Broadcast Location
Thursday, December 8, 11 290

291. Why?
Get Feedback
Thursday, December 8, 11 291

292. Why?
Connect Culture
Thursday, December 8, 11 292

293. Specifically?
Thursday, December 8, 11 293

294. Thursday, December 8, 11 294

295. Thursday, December 8, 11 295

296. Thursday, December 8, 11 296

297. Thursday, December 8, 11 297

298. Kogi Goals
Thursday, December 8, 11 298

299. Kogi Goals
Establish Iconic
Brand
Thursday, December 8, 11 299

300. Kogi Goals
Establish Iconic
Brand + Culture
Thursday, December 8, 11 300

301. Kogi Goals
Establish Iconic
Brand + Culture
< NOT FAIL
Thursday, December 8, 11 301

302. The Result
Thursday, December 8, 11 302

303. The Result
?
Thursday, December 8, 11 303

304. Thursday, December 8, 11 304

305. Thursday, December 8, 11 305

306. Thursday, December 8, 11 306

307. Thursday, December 8, 11 307

308. Thursday, December 8, 11 308

309. Thursday, December 8, 11 309

310. Thursday, December 8, 11 310

311. Thursday, December 8, 11 311

312. Thursday, December 8, 11 312

313. Thursday, December 8, 11 313

314. Thursday, December 8, 11 314

315. Thursday, December 8, 11 315

316. Thursday, December 8, 11 316

317. Thursday, December 8, 11 317

318. Thursday, December 8, 11 318

319. The Secret
Thursday, December 8, 11 319

320. The Secret
to viral growth
Thursday, December 8, 11 320

321. The Secret
to Social Media
Thursday, December 8, 11 321

322. The Secret
is the right
tool
Thursday, December 8, 11 322

323. The Secret
is the right tool
to create utility
Thursday, December 8, 11 323

324. The Secret
is the right tool
to create utility
for your audience
Thursday, December 8, 11 324

325. The Secret
is the right tool
to create utility
for your audience
for your brand
Thursday, December 8, 11 325

326. The Secret
to Social Media
Thursday, December 8, 11 326

327. The Secret
is Perspective
Thursday, December 8, 11 327

328. The Secret
is Perspective.
Thursday, December 8, 11 328

329. Thursday, December 8, 11 329

330. Perspective
Thursday, December 8, 11 330

331. Brand
Thursday, December 8, 11 331

332. Audience
Thursday, December 8, 11 332

333. Culture
Thursday, December 8, 11 333

334. Thursday, December 8, 11 334

335. What do you ?
Thursday, December 8, 11 335

336. What do you ?
Thursday, December 8, 11 336