Marketing Trends & Social Media Marketing
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The document discusses marketing strategies and trends, focusing on the importance of perception over reality in marketing. It uses examples to illustrate how the South African Post Office is commonly perceived by the public. The document then discusses challenges in business and advises establishing clear social media goals, listening to the market, and participating in conversations without spamming. Major marketing trends highlighted are honesty, less interruption, showing over telling, online video, targeting, and integrated strategies. Examples are given of companies like Dell, Comcast, and Starbucks effectively using social media.
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Marketing Trends & Social Media Marketing
- 2. Everything you need to know about me… Mike Said brandStrategy.co.za THAT’S IT!
- 5. Marketing is NOT about reality. Marketing is about perception! It is more important what people THINK you are than what you ACTUALLY are
- 6. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, is the Post Office… MALE OR FEMALE?
- 7. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, how OLD is the Post Office?
- 8. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, where does the Post Office LIVE?
- 9. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, what does the Post Office DRIVE?
- 10. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, what does the Post Office DRINK?
- 11. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, where does the Post Office spend its LEISURE TIME?
- 12. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, would you be SEEN out in public with the Post Office?
- 13. Thousands upon thousands of these questions always yield the same results… Male 50-80 or Ancient Nowhere near you! Toyota or Bakkie Brandy & Coke or Castle Loftus, Braai or Fishing NO! NO! NO!
- 15. Despite what you may read or hear, it is exceptionally tough out there. Turnover is for vanity, profit is for sanity and cash flow is reality!
- 16. Never lose sight of the underlying reality… The FRANCHISOR is a TOP LINE company The FRANCHISEE runs a BOTTOM LINE company!
- 17. The world is changing before your eyes
- 18. The first major marketing trend is towards honesty and transparency
- 19. The second major marketing trend is towards less interruption in marketing
- 20. The third major marketing trend is towards showing people and not telling them
- 21. The fourth major marketing trend is towards online video
- 23. 765 000 VIEWS Don’t I wish I had branded it!
- 24. The fifth major marketing trend is towards targeting and market segmentation
- 25. The sixth major marketing trend is towards an integrated marketing strategy
- 26. The second major marketing trend is towards SOCIAL MEDIA MARKETING
- 30. First next step is creating a Corporate Blog. “The Inside Channel” Think with your head, write with your heart.
- 31. Next step is creating a LinkedIn profile. The Formal Face of the company, the profile investors should see.
- 32. Then go and create a FACEBOOK profile. The informal side of the company the one you would like everyone to see
- 33. Then go and create a Twitter account. The “Cocktail Party” side of the company, light hearted and flirtatious
- 34. Then go and create a YouTube channel. The informative side of the company, the teacher and the mentor
- 35. 1. Establish Clear Goals 2. Listen To Your Market 3. Build Channels And Platforms 4. Engage With Your Market 5. Participate In Conversations 6. Don’t Ever SPAM!
- 36. DELL are doing it right! By the end of 2009, DELL had generated $6.5 million in sales from twitter alone
- 37. COMCAST are doing it right! Since 2008, have helped over a 150000 customers through social networks
- 38. STARBUCKS are doing it right! “My Starbucks Idea” has generated over 50 000 product ideas
- 39. brandStrategy are doing it right! (I think!) Have climbed 1.65 Million places in alexa.com traffic. Generating interest and new clients weekly