Mike Said delivers From Vision To Realization at Nedbank Small Business Seminar October November 2011

1. Dream
Believe Dare
Do
brandStrategy.co.za

2. Opportunity
knocks often…
Most of us simply
won’t open the door
because it is often
dressed in grubby
overalls and looks a
lot like hard work!
brandStrategy.co.za

3. #NedbankSBS
brandStrategy.co.za

4. brandStrategy.co.za

5. brandStrategy.co.za

6. brandStrategy.co.za

7. If you always do what you
always did, you always get
what you always got!
brandStrategy.co.za

8. brandStrategy.co.za

9. brandStrategy.co.za

10. brandStrategy.co.za

11. brandStrategy.co.za

12. Define your intent
Create your message
Discover what works
brandStrategy.co.za

13. Define Your Intent
Three frogs are sitting on
Create your one had an
a rock, when
message
idea to jump off…
How many frogsworks
Discover what are left
on the rock?
brandStrategy.co.za

14. Define Your Intent
Step #1 – Verbalise your
Create and your intent and
vision
your message
commit it to writing
Discover what works
brandStrategy.co.za

15. Workbook Exercise # 1
My Vision Is…
To create a marketing and strategy agency that will be
both effective and affordable to small and medium size
business yet professional enough to appeal to large
corporations too
To Grow my current operation by 30% over the next two
years
To start enjoying my work again!
brandStrategy.co.za

16. Create Your Message
Being able to express your
Create to others & at times
vision
your message
even to yourself is
extremelywhat works
Discover important in
getting the support &
encouragement you will
need to continue.brandStrategy.co.za

17. Create Your Message
Step #2 – Write your
Create your message
“instant impact message”
now!
Discover what works
brandStrategy.co.za

18. Workbook Exercise # 2
To…
Small & Medium Businesses & Startups
Seeking…
Marketing, Branding & Strategic Assistance
I Offer…
An affordable Professional Service
brandStrategy.co.za

19. Discover What Works
Get out of your head,
Create your message
unplug yourself from the
computer, and speak with
others who haveworks
Discover what
succeeded to discover
what really works.
brandStrategy.co.za

20. Discover What Works
Step #3 – Buy yourself a
Createayour message
file or notebook and
start filling it with your
thoughts,what works
Discover clippings, pics,
ideas, suggestions…
anything!
brandStrategy.co.za

21. Workbook Exercise # 3
Collect Collect Collect!
brandStrategy.co.za

22. Don't bring your need to the
marketplace, bring your skill. If you
need money, go to the bank, but not
the marketplace. ~ Jim Rohn
brandStrategy.co.za

23. brandStrategy.co.za

24. Protect Your Idea
Stop Struggling
The Reality Check
brandStrategy.co.za

25. Protect Your Ideas
You don't have to register
Create your message
your vision to obtain
copyright and trademark
protection. Protective laws
Discover what works
work under the first-use
rule--whoever uses an
item first owns it.
brandStrategy.co.za

26. Protect Your Ideas
Step #4 – Start a paper
Create your message
trail by using the
templates provided in your
workbookwhat works
Discover to track and
monitor all ideas and
meetings
brandStrategy.co.za

27. Workbook Exercise # 4
Date:
1 September 2011
Met With:
Thayn Niemand, Francis Wright
Discussed:
Plans and process for the new business vision
brandStrategy.co.za

28. Stop Struggling
Instead learn to Inspire!
Create you speak
When
your message
positively about your
business, it inspires others
Discover what works
to help you succeed rather
than question your
abilities. brandStrategy.co.za

29. Stop Struggling
Step #5 – By using the
Create your message
worksheet provided you
can write a one page sales
pitch thatwhat works
Discover motivates and
inspires
brandStrategy.co.za

30. Workbook Exercise # 5
Who am I. (identify yourself )
What I do. (my service or product offering)
Who are my customers. (targeted prospects)
What are my products/services. (description of
product)
Reasons to buy my products/services. (brief yet
subtle selling message)
The value the customer will derive. (the follow-up
tagline may be added)
brandStrategy.co.za

31. The Reality Check
To succeed, don't dismiss
Create yourReaffirm your
any threats.
message
commitment, and create a
strategy to moveworks
Discover what forward
by conducting a reality
check.
brandStrategy.co.za

32. The Reality Check
Step #6 – Learn to write
Create your message
an honest assessment of
the current situation and
to formulate action steps
Discover what works
that will take you through
this
brandStrategy.co.za

33. Workbook Exercise # 6
Date:
1 September 2011
Challenge:
Insufficient capital to take vision to market
Action:
Set up meeting with Nedbank Small Business to discuss
brandStrategy.co.za

34. Strategy without tactics is the
slowest route to victory. Tactics
without strategy is the noise before
defeat. – Sun Tzu
brandStrategy.co.za

35. brandStrategy.co.za

36. Test Your Vision
Personal Costs
Your Marketing Plan
brandStrategy.co.za

37. Test Your Vision
Passion sometimes clouds
Create your message
judgment. Thinking that
you know what is best for
your customers is one of
Discover what works
the most common
mistakes in formulating
an idea. brandStrategy.co.za

38. Test Your Vision
Step #7 – Learn to ask
Create your message
questions and conduct
inexpensive research both
on and offline works
Discover what
brandStrategy.co.za

39. NOTES: Workbook Exercise Number 7
Who?
_______________________________________________
_______________________________________________
What?
_______________________________________________
_______________________________________________
Where?
_______________________________________________
_______________________________________________
When?
_______________________________________________
_______________________________________________
How?
_______________________________________________
_______________________________________________

40. Workbook Exercise # 7
Conducting Online Surveys
www.surveygizmo.com
And speaking of sur veys…
bit.ly/sbseminar
brandStrategy.co.za

41. Complete our online survey
and receive a 50% discount off
my new e-book
“Action Now”
b it . l y/ sb s eminar
brandStrategy.co.za

42. Understanding Costs
Nothing kills a great
Create faster than
vision
your message
discovering there is simply
“no money”.
Discover what works
brandStrategy.co.za

43. Understanding Costs
Step #8 – Start shopping
Create your message
around for the best prices
now! Use the request for
quotationwhat works
Discover forms provided.
brandStrategy.co.za

44. Workbook Exercise # 8
An RFQ should at least contain the following:
Contact persons (for commercial and technical questions)
Part numbers and description
Quantities to be bought (yearly and per order)
Drawings and other specifications
Quality demands
Delivery address
Delivery terms (such as INCO terms)
Payment terms
Binding period of the quote
Other terms (purchase agreement/contract)
Deadline for quotations
Level of requested price transparency
You can download a free template at
www.brandstrategy.co.za/extras
brandStrategy.co.za

45. Your Marketing Plan
A marketing plan need
Create your message
not take three weeks and
an entire forest to create.
By using a simple seven
Discover what works
step process, you will have
a basic marketing plan.
brandStrategy.co.za

46. Your Marketing Plan
Step #9 – Write your basic
Create Step Marketing
Seven
your message
Plan TODAY!
Discover what works
brandStrategy.co.za

47. Workbook Exercise # 9
Seven Step Marketing Plan
Step 1 - Understand Your Market and Competition
Step 2 - Understand Your Customer
Step 3 - Pick a Niche
Step 4 - Develop Your Marketing Message
Step 5 - Determine Your Marketing Medium(s)
Step 6 - Set Sales and Marketing Goals
Step 7 - Develop Your Marketing Budget
brandStrategy.co.za

48. Four steps to achievement: Plan
purposefully. Prepare prayerfully.
Proceed positively. Pursue
persistently. - William A. Ward
brandStrategy.co.za

49. brandStrategy.co.za

50. The Money Thing
Organize The Future
Stay Motivated
brandStrategy.co.za

51. The Money Thing
It’s time to start
Create yourhow you will
establishing
message
be making Rands and
Sense outwhat works
Discover of your business
and marketing plan.
brandStrategy.co.za

52. The Money Thing
Step #10 – Four Steps to
Create your message
correct pricing.
Discover what works
brandStrategy.co.za

53. Workbook Exercise # 10
Mark-up Pricing
Vendor Pricing
Competitive Pricing
Psychological Pricing
brandStrategy.co.za

54. Organise The Future
At this early stage you will
Create yourBIG
be thinking
message
PICTURE and need to
reign thatwhat works
Discover in and start to
concentrate on the day to
day activities needed for
success. brandStrategy.co.za

55. Organise The Future
Step #11 – Start to
Create your messagefor
develop process sheets
every aspect of your
business and vision.
Discover what works
brandStrategy.co.za

56. Workbook Exercise # 11
What Is Process
Why Set Up Processes
How To Set Up Processes
How To Monitor Processes
brandStrategy.co.za

57. Stay Motivated
Most start-up plans ask
Create begin with a
you to
your message
business plan. Instead,
we've hadwhat works
Discover you take real-
world action to create a
vision that works.
brandStrategy.co.za

58. Stay Motivated
Step #12 – Now it’s time to
Create your message
write the Vision Action
Plan.
Discover what works
brandStrategy.co.za

59. Workbook Exercise # 12
Step 1
Title your plan "Business Action Plan for ABC Company" and list the date of
plan initiation at the top. Enter a summary of your vision
Step 2
Define each of your main business goals in a list format.
Step 3
Enter each specific action required to accomplish that goal. List even the
minute.
Step 4
Place a start date and end date next to each action step on your plan
Step 5
List the expenditure required for each action point on your plan.
brandStrategy.co.za

60. Success in Small Business is not
determined by the “chosen few” but
by the few who have chosen!
brandStrategy.co.za

61. It’s
Q&A
Time
brandStrategy.co.za

62. Complete our online survey
and receive a 50% discount off
my new e-book
“Action Now”
b it . l y/ sb s eminar
brandStrategy.co.za

63. brandStrategy.co.za