Kii Catalog Presentation

1. Kii Cloud Product Slides
Overview

2. Introducing Kii

3. USERS  YOUR APP TIME TO GROW YOUR BUSINESS
SO YOU HAVE SO YOU NEED
– User Acquisition... – Money
– Engagement... – Distribution
– Retention… – Cloud Technology
Capital Catalog Cloud
Capital Distribution Technology

4. Global Advantage
Working with the Kii
team extends your
reach to US, Japan
and China, the top
mobile markets in the
world.
London
Silicon Valley Beijing Seoul
Barcelona Tokyo
Shanghai
Shenzhen
Taipei
Singapore

5. Success Story
Before Kii: Now with Kii:
– Cnet 5 star rating... – $550k funding
– 12M downloads... – 30M downloads…
– Active user community… – ASTRO Backup Product
Capital Catalog Cloud
$550k Series A Investment
Six-figure monetization deal* International Distribution ASTRO Backup Product
* Currently under negotiation

6. Geographic Advantage: US, Japan, China
Kii operates in US, Japan and
China, the top three mobile data
markets in the world by revenue
and addressable market for iOS &
Android devices

7. Geographic Advantage: US Silicon Valley
USA: Silicon Valley is now the Center of the smartphone universe is
smartphone capital of the world now somewhere between Cupertino
330M mobile subscribers (110% of (Apple) and Mountain View (Google)
the population of US)
#1 in the world for
– Absolute size of smartphone market with
101M smartphone subscribers
– 40% of all smartphones are sold in US
(therefore most attractive market for
OEMs)
– Verizon #1 mobile data annual revenues
at $23.7B
Data revenue will exceed voice revenue
by 2013 (Chetan Sharma Consulting)

8. Geographic Advantage: Japan
Japan: world’s most lucrative market 50 %
Softbank
NTT DoCoMo
122M mobile subscribers (95% of A
the population of Japan) KDDI
3 Sweden
40 %
3 UK
O 2 UK
D ata a s a % of tota l
#1 in the world for Vodafone Germany
3 Italy
re v en ue s
AT &T Verizon
3 Australia
– Data revenue per user (see right) O 2 Germany Vodafone UK
Vodafone Italy
Sprint
China Unicom
– Penetration of 3G handsets at 99% T -Mobile UK
SK Telecom
China Mobile KTF B
– Percent of mobile web users at 47% of T-Mobile US
S o urce : Ch e ta n Sha rm a C on su ltin g , 2 0 09
T -Mobile Germany Orange - UK
all mobile subscribers (US is 22%) 20 %
Vodafone Spain
Rogers
Orange France
– Mobile payment market 47 million “tap-
and-go” phones
– Lowest churn NTT DoCoMo, KDDI is Bharti
Asia
number 2 worldwide Vodafone India
Reliance Europe
C Americas
$ 10 $ 20 $ 30
Wireless Data ARPU (2009 1H) in USD

9. Geographic Advantage: China
China: world’s biggest market China now activates more
iOS and Android devices per
963 million subscribers (71% of
population)
day than any other market
#1 in the world for
– Daily Smartphone Activations (see right)
– Largest carrier by both subscribers and by
revenue: China Mobile, worlds second
largest is China Unicom
– Mobile web users (277M up 43 million in
six months)
– 169M users of contactless payment by
2013
– 118M 3G users
– Home to most Handset makers/Hardware
OEM

10. Catalog

11. Catalog Distribution Case Study
• Largest carrier in the world
• Kii mandated on home screen by CMCC
• Ability to “own” search UI by federating device
search and Web search; unbundling universal
search-keeps Google at “arm’s length”
• 10+ OEMs, 30 models, 5M+ units shipping

12. Catalog Partner Reach
Reach Partner Benefits
Subscribers/Shipments
60,129,500 Carriers have
their own app
markets and
35,109,100 distribute
apps in retail Your App
28,949,000 stores
52,000,000
OEMs can
5,959,000 preload apps
and also
3,320,000 provide
promotional
opportunities
9,520,000
China has
regional app
1M dl per day
marketplaces

13. Catalog How does it work?
• Gain access to our network
• We broker distribution & Ad deals
• We work with some of the top
mobile companies in the world
• Promotion in carrier App Stores
• Preloading on Android devices
List in our catalog today!

14. Catalog How do I list? Sign Up Today!
1) You List
• You click Distribution
Agreement and/or
Advertising Agreement
2) We Find
• Kii negotiates
distribution &
monetization deals
3) We Deliver
• Kii brings deals to
you