4. The unique benefits of usage of internet in marketing are:-Low costs in distribution of information Acts as vibrant media to global audience Most flexible way of doing business.
5. E-Commerce Doing business online. āAny form of business transaction in which the parties interact electronically rather than by physical exchange of documents or direct meetings amongst officialsā
43. Benefits of E-Marketing:- More information for sellers about their customersĀ . More information for buyers. Ā New intermediaries.Ā New technology "interconnectivityā.Ā More automationĀ World-wide sourcing and access.Ā Greater value consciousness.
44. Framework of E-Marketing:- Set overall electronic objectives - need standards and expectations. Ā Understand each customer - data-base marketing.Ā Design your presence - follow the rules of research.Ā Entertain! provide a wealth of experiences.Ā Make it interactive - engage the customer.Ā
45. Contdā¦ Advertise your presence - develop effective campaignsĀ Network the net - location! direct the traffic to your site (use buttons, banners, sponsorship and co-brand ads, keyword adsĀ Deliver the promise - get the logistics right for home deliveryĀ Manage loyalty - practice the art of keeping customersĀ Measure - ways of counting include = cost per thousand, cost per click, click through, cost per head, number of hits, number of visits,