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1. It's amazing how much hype and misinformation there is
out there about affiliate marketing. To be truly successful
with affiliate marketing its important that you have
realistic expectations and to realize you wont have success
with this type of marketing overnight. I'll try to answer the
question, is affiliate marketing all hype in this article.

2. Here are 4 simple steps to answer the question you may
have about affiliate marketing being full of hype.

3. 1. Market to people who have problems to solve

4. What is their biggest nagging,embracing, and painful
problem? People are more prone to buy products or
services to avoid pain and solve a problem than to gain
pleasure.

5. 2. Keyword Research

6. What type of keywords do they type into the search
engines when looking for information to solve their
problems. Locate high searched for keywords that have
low competition. This way you can eliminate any
competition you may have, you don't want to try to get on
the first page of google for a keyword that millions of
other site owners are trying to rank for. Google has a free
keyword tool you can use for that. Wordtracker is another
option, but you have to pay for that service on a monthly
basis.

7. 3. Setup A Sales Funnel

8. I see a lot of people on the internet who will design a site
or sales page centered around one particular topic and
then try to drive traffic to that. Its a good tactic, but don't
expect to get any repeat sales from that customer. Most of
the time they'll buy your product then there gone. A
better tactic is to utilize a lead capture page where your
prospects give you permission to email them on a
repeated basis. All you have to do is offer them something
of value like a free report in exchange for their contact
information. This is a good way to build trust and form a
relationship with them, and then you can promote various
affiliate products to them, not just one.

9. 4. Sales Copy

10. Sales copy is salesmanship in print. Writing good sales
copy is what will make or break any of your marketing
efforts. You implement good sales copy to persuade
people to give away their contact information, nurture
relationships in your email marketing, and you use it to
encourage your prospects to give you their money. Don't
try to reinvent the wheel, success leaves clues, there are a
lot of working models of success when it comes to sales
copy, seek them out.

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