This document provides an overview of Mila Araujo and how she uses social tools to engage employees and improve processes at Ogilvy & Ogilvy Inc. It discusses: - Mila Araujo's background and role at Ogilvy & Ogilvy Inc. - Challenges in maintaining employee engagement and retention in the workplace. - How the company uses tools like Rypple, Yammer, and TribeHR to anonymously collect feedback, identify issues, share information, and recognize employee contributions to improve processes. - The benefits these tools provide for both employees and management in connecting people, increasing efficiency, and evolving together.

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Presented by Mila Araujo
Director of Personal Insurance, Ogilvy & Ogilvy Inc.
for #Impact99 October 24, 2012
Milaspage.com @Milaspage

2. * Blog: Milaspage.com
Bio: Milaaraujo.com
• Mila Araujo is the Director of Personal Insurance for
Ogilvy & Ogilvy Inc. in Montreal, Quebec — a third
generation, family-owned financial services firm
with offices in Toronto and Montreal.
• Producer of 140 Conference
Montreal, 2012
• Writer on Social Business & Strategy on various
blogs, including Social Media Today, 12 Most,
Business 2 Community and her own blog:
Perspectives.
• Social Media Advocate & Speaker
• Talent Culture #Tchat Ambassador

3. In order to
serve our
customers and
keep them
happy, we have
to serve our
employees and
maintain the
family feel the
company was
built on, so
they can be
happy at work.

4. General Challenges
in the Workplace:
• Lack of Engagement
• Shortage in qualified workers
• Multi Generational Workforce
• Retention Issues
• Management finding
the ―time‖ to be connected.
How do we turn this around,
and bring people together in
Rewarding and stimulating
work environments?

5. Click to read my 12 Most article here.

7. Using Social Tools in the Workplace since 2009
Rypple, Yammer, TribeHR, Youtube, Pinterest

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10. * Asking for anonymous feedback from employees on various
trainings they had
* Asking for their thoughts on various processes
* Provided a forum to bring up issues anonymously
* Encouraged employees to give unsolicited feedback any time
on any issue, to each other, or to management.
*

11. Collecting Information to Improve Processes
Internal & External

13. * Identify what is working and
what is not
* When feedback is attained,
use it!
* Revise processes
* Recognize people for their
contributions
* Change what needs to be
changed
* Show why things are the way
they are, if needed
* Evolve together
* Make everyone part of the
process.
*

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18. Tool How We Use It Employee Management
“Fave” Feature “Fave” Feature
TribeHR Keep track of Knowing what Major time saver
employee everyone is up
attendance to
Rypple Collect Feedback Badges/Praise Confidential
feedback to
improve
processes, seeing
employees
recognize each
other
Yammer Communication, Feeling Identifying issues,
Praise, connected, ability to be
Watch the Information supported, present at all
Video sharing, access to times, keeping
Brainstorming, information connected to the
Monitoring quickly ―pulse‖ of the
team. Efficiency.
*

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If the Video does not Display on the next slide– please watch on Youtube here

20. • Collaborate on
projects
• Bring understanding
of branding and
vision at every level
of the company
• Harness the strength
of ―Team thinking‖