Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing
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A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe
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Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing
- 1. Facebook for Business Milena Regos Twitter hashtag: #ttm11 @milenaregos http://www.slideshare.net/milenaregos
- 2. 65% of online adults use social networking sites Source: Pew Internet, Aug 26, 2011
- 3. 98% of online adults 18-24 use social networking sites Source: Media Post Oct 7, 2011
- 7. Facebook reaches 3 out of every 4 Internet users in the US Source: Comscore, February 2011
- 8. Facebook reaches 3 out of every 4 Internet users in the US Source: Comscore, February 2011
- 9. 1 out of every 8 minutes online is spent on Source: Comscore, February 2011
- 10. 1 out of every 8 minutes online is spent on Source: Comscore, February 2011
- 11. Your Facebook Strategy Crystal Clear
- 12. Let’s talk about: • Engagement • Best Practices • Apps • Metrics
- 13. Engagement • Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising
- 14. Your Page Wall - Landing Tab CLARITY
- 15. Your Page Wall - Landing Tab Bragging rights
- 16. Your Page Wall Entertainment = Engagement
- 17. Your Page Wall - Landing Tab Contest
- 18. Your Page Wall - Landing Tab Enticing
- 19. Your Page Wall - Landing Tab Brand Promise/ Memories
- 20. Your Page Wall - Landing Tab Variety; 12 ski resorts
- 21. Your Page Wall - Landing Tab New product announcement
- 22. Your Page Wall - Landing Tab Emotional connection
- 23. Your Page Wall - Landing Tab Give people a reason to like you
- 24. Your Page Wall - Landing Tab Access to photos from past event
- 25. Your Page Wall - Landing Tab Call to Action
- 26. Takes you directly to an online shop within Facebook
- 27. A custom landing page will double your “likes” 23
- 28. Does your “like” count really matter? • Businesses with 501 to 1,000 Facebook fans had 3.5x more traffic than those with 1 to 25 fans. • Businesses with over 1,000 Facebook fans had 22x more traffic. Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies
- 31. 54% don’t want to be bombarded with messages or ads
- 32. Make sure people can interact with your page wall
- 33. Your Page Wall
- 34. Facebook custom landing tabs & apps software • iwiPage • Lujure • MyTab • ShortStack • PageModo • FaceitPages • NorthSocial • AppBistro • WildFire • TabFusion • TabSite • Friend2Friend
- 35. My Page Wall - Landing Tab
- 36. Engagement ✓Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising
- 37. Their News Feed - EdgeRank Moontoast.com
- 38. Their News Feed Fans love photos/ images
- 39. Their News Feed Use beautiful images
- 40. Their News Feed Shares is the name of the game
- 41. Their News Feed - The Share Button
- 42. Their News Feed Keep it short. Ask Q’s
- 43. Their News Feed Keep it short. Ask Q’s
- 44. Their News Feed Fill in the blank
- 45. Their News Feed Ask them to like it
- 46. Their News Feed Create a poll
- 47. Their News Feed Photo of the Day
- 48. Best Practices • Keep it to less than 80 characters!! • Experiment with frequency: 1x/day; 6-12 for media companies • Post in the morning • Post on weekends - 35% of users log in during the weekday (ExactTarget study) • Post after business hours • Call to action • Use long URLs!!
- 49. Engagement ✓Your Page Wall - First Impression! ✓Their News Feed • Apps • Open Graph/Social Plugin • FB Advertising
- 50. Apps Book online
- 51. Apps Contests
- 52. Apps Create a community
- 53. Apps YouTube videos
- 54. Apps Twitter integration
- 55. Apps UG Product design
- 56. Apps Mobile App
- 57. Apps Website integration
- 58. Apps Email collection
- 59. Engagement ✓Your Page Wall - First Impression! ✓Their News Feed - EdgeRank ✓Apps • Open Graph/Social Plugin • FB Advertising
- 60. Open Graph/Social Plugins Use social proof everywhere
- 62. Open Graph/Social Plugins Social proof
- 63. Open Graph/Social Plugins CNN Social Plugin customizes news
- 64. Engagement ✓Your Page Wall - First Impression! ✓Their News Feed ✓Apps ✓Open Graph/Social Plugin • FB Advertising
- 65. Happy Birthday from Diamond Peak! Offer: Free Birthday Lift Ticket promoted with Facebook ads Results: • 10,655,283 impressions • 365% increase in likes • 30% increase in post views • 42% increase in post feedback • 464 new customers • Cost: $1,897.99 • The campaign received Hermes Platinum Award for social media campaign
- 66. Facebook Insights Part 1: Offer: Free Birthday Lift Ticket promoted with Facebook advertising
- 67. Facebook Insights Part 2:
- 68. How do you know your strategy is working?
- 72. Facebook for Business in Summary • Engagement • Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising • Best Practices • Apps • Metrics
- 73. Be Yourself. Be Human.
- 74. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons