Facebook Tools and Tech NCET Tech Bites

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Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.

Médias sociaux Technologie Divertissement et humour

Facebook Tools/Tech
Stop Wasting your Time on Facebook.
Learn 5 Tools and Technologies for Success.
Milena Regos
Out&About Marketing
Hashtag: #NCETTech
@milenaregos

Facebook Plan
1. Build
2. Grow
3. Engage
4. Measure
5. Monetize
Hashtag: #NCETTech

BUILD
Timeline Cover
FB Events
FB apps

Email list building
Hashtag: #NCETTech

Your custom
landing page?
Claim Place

Timeline cover specs. Include Call to Action!

Hashtag: #NCETTech

Tool: Use Bit.ly to abbreviate links and get stats.
Hashtag: #NCETTech

No designer? No problem.

Hashtag: #NCETTech

Facebook apps
‣

Connect other social networks: Twitter, Instagram, Pinterest, YouTube

‣

Email generation

‣

Create Contests / Giveaways

‣

Custom landing pages

‣

Vendors / Tools
‣
‣

WooBox

‣

Hashtag: #NCETTech

Heyo

ShortStack

Create a
contest with
Heyo or
WooBox

Hashtag: #NCETTech

Free FB apps
Use WooBox.com
and connect your
Instagram, Twitter,
YouTube and
Pinterest
Price: Free

Hashtag: #NCETTech

Fan gated
value added
content

Hashtag: #NCETTech

Local business tip
To allow check ins:
Claim your place - add physical
address in your page description

Hashtag: #NCETTech

What 3 FB apps would you do
tomorrow?
Write them down.

Hashtag: #NCETTech

How do I increase my
Facebook likes?

Hashtag: #NCETTech

GROW
Quality +
Relevant
Content

Exclusive
offers
Contests/
Giveaways
Facebook ads

Hashtag: #NCETTech

Run Highly Targeted Facebook
ads
facebook.com/ads
facebook.com/business

Hashtag: #NCETTech

Use the Power Editor for
advanced FB ad management

Hashtag: #NCETTech

FB offers/
exclusive deals

Hashtag: #NCETTech

ENGAGE
Act as page
not you
Respond/
Comment

Hashtag: #NCETTech

Schedule
Tag pages

Use hashtags

Use Facebook as your
Business

Hashtag: #NCETTech

Establish Content Publishing
Schedule = Save Time
‣

Schedule ahead:
‣
‣

Facebook

‣

Hashtag: #NCETTech

PostPlanner
Buffer

Save 2 hours a day with
PostPlanner

Hashtag: #NCETTech

PostPlanner Content Suggestions

Hashtag: #NCETTech

Schedule with Facebook

Hashtag: #NCETTech

Comment/Reply
Within 24 hours max!!
Use App “Pages” for
people on the GO

Hashtag: #NCETTech

How to tag other people/
pages?
Use @ before their name/page

Hashtag: #NCETTech

52% of marketers have found
a customer via Facebook

Source: Hubspot2013

Remember that social is not
all about sales

Hashtag: #NCETTech

Takeaways
‣

Timeline cover

‣

FB apps

‣

FB ads

‣

Exclusive offers

‣

Know what’s working

Hashtag: #NCETTech

Bonus: Get your FB Score

Hashtag: #NCETTech

Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos

Hashtag: #NCETTech

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Facebook Tools and Tech NCET Tech Bites

2. Facebook Tools/Tech Stop Wasting your Time on Facebook. Learn 5 Tools and Technologies for Success. Milena Regos Out&About Marketing Hashtag: #NCETTech @milenaregos

3. Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize Hashtag: #NCETTech

4. BUILD Timeline Cover FB Events FB apps Email list building Hashtag: #NCETTech Your custom landing page? Claim Place

5. Timeline cover specs. Include Call to Action! Hashtag: #NCETTech

6. Hashtag: #NCETTech

7. Hashtag: #NCETTech

8. Hashtag: #NCETTech

9. Hashtag: #NCETTech

10. Hashtag: #NCETTech

11. Tool: Use Bit.ly to abbreviate links and get stats. Hashtag: #NCETTech

12. No designer? No problem. Hashtag: #NCETTech

13. Facebook apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ ‣ WooBox ‣ Hashtag: #NCETTech Heyo ShortStack

14. Hashtag: #NCETTech

15. Create a contest with Heyo or WooBox Hashtag: #NCETTech

16. Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest Price: Free Hashtag: #NCETTech

17. Fan gated value added content Hashtag: #NCETTech

18. Hashtag: #NCETTech

19. Hashtag: #NCETTech

20. Local business tip To allow check ins: Claim your place - add physical address in your page description Hashtag: #NCETTech

21. What 3 FB apps would you do tomorrow? Write them down. Hashtag: #NCETTech

22. How do I increase my Facebook likes? Hashtag: #NCETTech

23. GROW Quality + Relevant Content Exclusive offers Contests/ Giveaways Facebook ads Hashtag: #NCETTech

24. Hashtag: #NCETTech

25. Hashtag: #NCETTech