4. Facebook users are uploading
300 million photos to Facebook
per day, up 20% from earlier
this year
Source: Amy Porterfield
5. In addition, 2.5 billion content
items are shared each day and
Facebook users generate 2.7
billion likes a day.
Source: Amy Porterfield
6. Facebook reach is tremendous,
with over 1 billion users to date. 1
in 7 people in the world has a
Facebook profile or page right now.
Source: Amy Porterfield
7. “92% of industry professionals
report that they have acquired a
customer from Facebook” -
OpenForum, 2012
Source: Amy Porterfield
8. 70% of
local
businesses
use
Facebook.
Source: Jeff Bullas.com
9. For your customers who
like your brand on
60% are more likely to
recommend
Source: Chadwick Martin Bailey, Mar 2011
10. For your
customers who
like your brand on
51% are
more likely
to buy from
you
Source: Chadwick Martin Bailey, Mar 2011
11. Simple tips to rock your
Facebook page
• Establish a good foundation - optimize your
design
• Quickly grow qualified fan base
• Create massive and ongoing engagement
• Monetize your Facebook page
31. 7 ways to quickly grow your
Facebook fan base
• Brand your timeline image and your profile pic
• Fill out your details on your page, include your
website address
• Secure your custom Facebook URL
• Link your Facebook profile to your Facebook page
• Add a like box on your website
• Post 2-5 times/day
• Grow your base to at least 1,000 fans
32. The average company saw
185% increase in traffic after
crossing 1,000 Facebook fans.
Source: Hubspot 2012
33. 1,000 fans and beyond
• Organic growth
• Facebook ads
• Contests and special offers
34. Gather Fans Feedback
Crunch Fitness contest to give fans
creativity to submit their own class idea.
Winning class was implemented in the gym.
• 1,116 visits
• 55 entries
• 4.93% entry rate
35. Increase your fan base & email database
• 2,906 views
• 264 invites
• 663 shares
• 3,151 entries
39. Best Practices for Maximum Engagement
• Post every day. • Post in the morning/ after
Consistently. 2-5 times/ business hours/weekends.
day. 1 post a day isn’t Stagger posts throughout
enough. the day for maximum
exposure.
• Post images, videos, quick
• Include a call to action in
tips, links and questions.
your posts - Share, Like,
Comment.
• Keep post updates to less
than 80 characters!! (27%
higher engagement rate,
• Keep to 80/20 rule on
promotion (only 20%
Source: Buddy Media) promotion in your
Facebook posts). Keep it
fun.
40. Engaging content is:
• Educational
• Informational
• Entertaining
• News worthy
• Not self
promoting
44. The Power of Facebook ads
• Laser targeted ads
• demographics - age, gender
• geographics - 10-25 miles within your location
• interests - recently engaged
• age
• Promoted posts - increase your reach to fans and friends of
fans
• Sponsored stories
• Affordable - cost per click
49. Simple tips to rock your
Facebook page
• Establish a good foundation - optimize your
design
• Quickly grow qualified fan base
• Create massive and ongoing engagement
• Monetize your Facebook page
50. For more practical DYI resources and
tutorials
Sign up on
www.outandaboutmarketing.com
7 free tips to help you with your social media
strategy; short emails/weekly
Free/Affordable small business resources
and platforms to help you customize your
Facebook page
3 free Facebook webinars