LinkedIn getting started
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Get up to speed on LinkedIn fast with this intro to LinkedIn. Create an All-Star profile, get found, increase your network, generate leads and sales and learn best practices and LinkedIn tips and tricks.
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LinkedIn getting started
- 2. Agenda • Why LinkedIn? • How to rock LinkedIn with an All - Star profile • How to grow your community • How to get found • Best practices • Lead generation and sales on LinkedIn 2
- 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
- 10. 90% of professionals use social media to get access to thought leadership and information they couldn’t get anywhere else. 10Source: Society for new communications research, US 2010
- 11. LinkedIn Members • 200 million worldwide users • Average age 44 • 2x more buying power than Facebook and Twitter • 41% Household income of $100K+ • 13.5M business decision makers • 52% college grad or post grad • Company pages 2.8 million+ • Groups 1.7 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201211
- 12. What do people do on social networks? Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time 26% more interested in receiving updates from brands Source: LinkedIn 12
- 13. 25% penetration in the U.S. 13Source: SocialBakers
- 18. 5 elements for a compelling headline 1. Showcase your specialty, value proposition, or your “so what” 2. Speak directly to your audience 3. Be specific 4. Use the important keywords 5. Be creative 18Source: Forbes.com
- 20. 20 3. Set your public profile URL Include in signature and business correspondence
- 21. 21 4. Customize your websites and links. Add Calls to Action: download paper, complete survey, read blog, etc.
- 22. 22 5. Use the Summary to Show and Tell Company Background Passion CTA
- 23. 23 6. Update current and 2 past positions. Get recommendations and show your successes.
- 24. 24 7. Showcase your education
- 25. 25 8. Connect with people from your school
- 26. 26 9. Showcase your publications
- 27. 27 10. Give and Get Recommendations
- 32. 32 11.Add your skills and experience. Give and get endorsements. profiles with endorsements have 4 times better visibility than those without Source: LinkedIn
- 33. 12.Add contacts to improve your visibility 33
- 35. Improve your connectability Complete the “interests” and “groups and associations” sections, past companies, alumni 35
- 36. 36 Become an All-Star • Upload a professional photo • Create a compelling headline • Complete your summary • Fill out your previous positions • Fill out your skills • Education and experience • Get endorsements and recommendations • Grow your network to 500+
- 37. 37 Get found on LinkedIn - use keywords and phrases specifically in: 1. Headline 2. Current and past positions 3. Summary Statement
- 38. Linkedin Guidelines 38 • Be real • Be professional • Be nice • Respect other’s rights and follow the law • Respect LinkedIn’s Rights Source: LinkedIn
- 39. NEVER send out a blank invitation to connect 39 Use custom invite text unless you know the person really, really well.
- 40. Your network is gold 40Source: http://www.slideshare.net/faberNovel/
- 41. To grow your network • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 41
- 42. Find 4-5 groups that interest you 42
- 43. 43
- 44. In sales it’s not about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 44
- 47. Suggested time spent on LinkedIn • 20 minutes per day • 4 days per week • Doing 5 things: • Updating status message • Write endorsements/recommendations • Respond to messages • Clean inbox • Prospecting for business or direct reachouts to achieve business goals 47
- 48. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slides available on: Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 48