A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.
6. • Better job
• Better compensation
• Future network opportunities
• Be prepared for change
• Start a new business
• Promote your business
• Bigger Ego
7. A Brand is a Collection of
Perceptions
in the mind of a consumer.
20. 1. What are your goals?
2. What do you value?
3. What are you passionate about?
4. What motivates you?
21. 5. What makes you
remarkable?
What is the ONE thing
you want people to know
about you
Apple=Design
You=?
22. Do’s:
1. Be Diligent
2. Be Consistent
3. Be Relevant
4. Be Interesting
5. Be Yourself
Source: Kristian Andersen & Associates
23. Don’ts:
1. Try to be someone you are
not
2. In it just to receive
3. Sharing irrelevant things only
4. Interrupting
5. Yelling
6. Trying to build up a network
too fast
24. Start with the WHY
“People don’t buy what
you do. They buy WHY
you do it.” Simon Sinek
41. • Be genuine
• Provide
value
• Share your
knowledge
• Meet new
people
• Create
relationships
• Be patient
• Build your
tribe
42. • Plan ahead
• Automate but be
careful
• Update on the
go
• Centralize -
HootSuite
• Limit your time
but make time
• Start small
• Stick with it
• Follow 20 people
and build up
from there
No time?