1. Milena Regos
about.me/milenaregos
Twitter hashtag: #unrbrand

2. The social media revolution
VIDEO

3. Game time
P_ _ _ _ _ ? = Tribe
E_ _ _ _ _ _ _ _ _ _
R_ _ _ _ _ _ _
S_ _ _ _
O_ _ _ _ _ _ _
N_ _ _ _ _ _
A_ _ _ _ _ _ _ _
L_ _ _ _ _

4. People
E
R
S
O
N
A
L

7. Game time
P_ _ _ _ _
E_ _ _ _ _ _ _ _ _ _ ? The art
of changing hearts, minds and
actions
R_ _ _ _ _ _ _
S_ _ _ _
O_ _ _ _ _ _ _
N_ _ _ _ _ _
A_ _ _ _ _ _ _ _
L_ _ _ _ _

8. P
Enchantment
R
S
O
N
A
L

11. “Try to become not a man of
success but try rather to
become a man of value”
Albert Einstein

12. Game time
P_ _ _ _ _
E_ _ _ _ _ _ _ _ _ _
R_ _ _ _ _ _ _ ? Content that is
informative, engaging, helpful or
entertaining
S_ _ _ _
O_ _ _ _ _ _ _
N_ _ _ _ _ _
A_ _ _ _ _ _ _ _
L_ _ _ _ _

13. P
E
Relevant
S
O
N
A
L

14. Photographer: Seth Casteel

15. 38% trust business to do what is right
14% trust advertising
20% believe what they hear from the
news
42% believe in ghosts
76% believe in miracles
Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009

16. 92% trust
recommendations
from people they
know
Source: AdWeek Dec 09

17. Audiences turn to web
20
15
10
17.5
5
0 -1.5
-3.4 -5 -6
-5 -8.9
-13.7
-10
-15
Online Local TV Network TV Newspapers Audio Magazines Cable TV
Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism

18. News
today:
Speed.
Relevancy.
Power.

20. Game time
P_ _ _ _ _
E_ _ _ _ _ _ _ _ _ _
R_ _ _ _ _ _ _
S_ _ _ _ ? A narrative
designed to interest,
amuse or instruct
O_ _ _ _ _ _ _
N_ _ _ _ _ _
A_ _ _ _ _ _ _ _
L_ _ _ _ _

21. P
E
R
Story
O
N
A
L

22. Gary Vaynerchuk=Wine Expert

23. Game time
P_ _ _ _ _
E_ _ _ _ _ _ _ _ _ _
R_ _ _ _ _ _ _
S_ _ _ _
O_ _ _ _ _ _ _? Do ____ _______
really well
N_ _ _ _ _ _
A_ _ _ _ _ _ _ _
L_ _ _ _ _

24. P
E
R
S What is the ONE thing
you want people to know
One Thing about you
N Apple=Design
You=?
A
L

26. Define your brand
Passionate Marketer

27. Game time
P_ _ _ _ _
E_ _ _ _ _ _ _ _ _ _
R_ _ _ _ _ _ _
S_ _ _ _
O_ _ _ _ _ _ _
N_ _ _ _ _ _ ? An extended
group of people with similar
interests?
A_ _ _ _ _ _ _ _
L_ _ _ _ _

28. P
E
R
S
O
Network
A
L

29. Build your network
• Put your audience
needs first. Be relevant.
• Start small. Plan for
growth.
• Lead with passion.
• Connect with people
where they already are.
• Post interesting/quality
content.
• Provide value. Be
consistent.

30. • Started more than 2 years ago
• Every Thursday, 2pm PST
• Audience: ski marketers, social, digital,
tourism
• Consistency
• Value
• Small
30

31. 1,171,178 138,731
Twitter Twitter
followers followers

33. Game time
P_ _ _ _ _
E_ _ _ _ _ _ _ _ _ _
R_ _ _ _ _ _ _
S_ _ _ _
O_ _ _ _ _ _ _
N_ _ _ _ _ _
A_ _ _ _ _ _ _ _ ? The quality
of being believable or trustworty
L_ _ _ _ _

34. P
E
R
S
O
N
Authenticity
L

35. Be authentic
• Use your voice
• Care and be positive
• Share
• Give thanks
• Be yourself
• Be consistent
• Do what you promise

36. Game time
P_ _ _ _ _
E_ _ _ _ _ _ _ _ _ _
R_ _ _ _ _ _ _
S_ _ _ _
O_ _ _ _ _ _ _
N_ _ _ _ _ _
A_ _ _ _ _ _ _ _
L_ _ _ _ _? To get going, initiate

37. P
E
R
S
O
N
http://www.youtube.com/watch?feature=player_embedded&v=ebtGRvP3ILg
A
Launch

38. Keep it P.E.R.S.O.N.A.L.
People
Enchantment
Relevant
Story
One Thing
Network
Authentic
Launch

39. Thank you! Milena Regos
Twitter: @milenaregos
milena@outandaboutmarketing.com
775-771-6863
http://www.outandaboutmarketing.com
http://www.slideshare.net/milenaregos
To provide feedback:
https://www.surveymonkey.com/s/
MRPresentation
Text Fan outandaboutmarketing to 32665