This document discusses mobile marketing and QR codes. It defines QR codes as two-dimensional barcodes that can link to various types of online content like URLs, contact info, and more. The document provides examples of how businesses can use QR codes on things like marketing collateral, signs, business cards and more to drive customers to mobile-optimized websites with information, menus, contact details and other content. It also discusses tools for creating QR codes, best practices for implementation, and analytics for tracking customer engagement through QR code scanning.

1. Mobile Marketing & QR Codes

2. What are these QR Codes anyway?

3. "A QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The 'QR' is derived from 'Quick Response', as the creator intended the code to allow its contents to be decoded at high speed.” Wikipedia QR Codes defined

4. “2D barcodes are to mobile what the URL was to the internet” John Puterbaugh/CEO - Nellymoser QR Codes defined

5. Popping up everywhere Seattle-PI.com

6. Mobile-optimized Site defined “It’s a website that’s been designed specifically for a smartphone: it prioritizes what’s important for a user on the go, it features elements that are easy to see and interact with (instead of minuscule type, or rich media components that may or may not load), and ultimately, it leads to happy users, and customers.” Jason Spero - Head of Mobile Ads/Google

7. Welcome Miles Austin @milesaustin maustin@fillthefunnel.com 206-660-0006 www.fillthefunnel.com

8. I asked you to expect to… Learn how to create QR Codes at no cost Learn why Mobile website optimization is important Understand the power of Analytics & QR Codes View a fully functional campaign in action

9. I encouraged you to attend to reach a larger pool of clients to stand out from your competitors to learn about QR Codes and their buzz to learn what mobile-optimized means See live demo’s of the latest technology

10. I promised you I will share… Web tools which create QR Codes What you need to scan QR Codes Reference sources for further learning Best practices for getting started with mobile marketing.

11. Data Deluge Every 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications. New York Times, June 2010

12. Mobile Surge ”Smartphones surpassed PC sales last week. By the way, PC’s are not catching up. Smartphones are the future of games, productivity, apps, everything we think about…you have the phone, the new PC, if you will. Eric Schmidt / CEO-Google February 2011

13. Is my customer scanning? Mobio.com

14. Is my customer scanning? Mobio.com

15. Is my customer scanning? Mobio.com

16. Is my customer scanning? Mobio.com

17. Is my customer scanning? Mobio.com

18. Let’s get a QR Code scanner http://m.clikbrix.com on your smartphone

19. What can a QR Code link to? Calendar Event Contact Info Email Address Geo Location Phone Number SMS Text URL Wifi Network ? http://zxing.appspot.com/generator/

20. Let’s create a QR code? http://zxing.appspot.com/generator/

22. Best practices

23. Best Practices Tell them what to do Share a link to get a QR Code Scanner Provide a URL for every QR Code Use a URL Shortener for analytics Link to a Mobile optimized Site/Page

24. Tell them what to do

25. Share a link to a scanner app

26. Provide a URL for every QR Code

27. Mobile-optimized for my friend… Fat-finger Freddie

28. Where to use them?

29. Where to use them?

30. Let’s see what we have learned so far

31. What did they do wrong here?

32. How about this one?

33. What could you do with this?

34. Local restaurant Multiple locations Captive business audience Daily menu changes Specialty offerings Loyal customers Here is a recent example…

35. From this

36. to this

37. Full Suite Example QR + Real Estate

38. A turnkey solution

39. Customers engage here

40. Menu of Choices

41. Integrated everywhere

42. All options from one screen

43. Look for robust features that get you instantly mobile – meaningfully differentiate and connect you

45. A visual list of your Property Listings

46. All of your relevant contact information

47. One-Click phone number dialing for users

48. Include your Facebook and Twitter accounts

49. ‘About Me’ and ‘My Welcome Video’ functionality to let perspective homebuyers learn about you and your expertise

52. Property Specifications

53. Virtual Tour Mobile Video for each Property Listing

56. Contact the Agent

58. Learn which properties get the most visits

60. Building Hoarding

61. Business Cards

62. Bus Shelter Ads

63. Billboards & Other Outdoor Environment

64. Brokerage/Agency Office Windows

65. Email Newsletters & Websites

66. Sales Sheets

67. Newspaper and Magazine Ads

68. Fliers and Direct Mailers

69. Television Monitors

70. Facebook, Twitter & Linkedin Profiles

71. Car Decals, Key chains, Coffee Mugs, Fridge Magnets You’re always there to meet a new prospect…even when you can’t be!

72. Custom QR Codes Your brand is your most valuable asset – why not differentiate your code from all others? Customize your QR Code to capture your own personal brand identity

73. It all starts here

74. Something to ponder…

75. Maintaining visibility & relevance

76. You are now in the media business Your prospects are online They will “like” good content They will tweet valuable links They will circulate helpful information They value “aggregation” They will receive this from someone.

77. Build your list Mailchimp <2,000 customers – free Build your list Nurture monthly Newsletter templates Opt-in / Opt-out management Auto responders Adds authenticity Keeps Spam label away

78. Mobile Marketing & QR Codes

79. Reference Materials The Naked Facts: QR Barcode Scanning in 2H-2010 Google’s Schmidt: Smartphone outpacing PC QR Code Generator 5 ways Small Business Can Use QR Codes ClikBrix turnkey QR Code & Mobile Web Platform for Realtors How to Grow Your Sales and Revenue using 2D codes QR Code Stickers, signs, T-shirts and more PrintingforLess.com 1-800-930-7019 Code RP1OQ23HM Follow Miles on Twitter at @milesaustin

80. $50.00 Credit towards your first order of Business Cards with a QR Code in the design from PrintingforLess.com PrintingforLess.com 1-800-930-7019 PromoCode: RP1OQ23HM Letter “O”

81. Special offers for attending today’s event http://ftf.sh/jmyn