Web sites are being viewed on a mobile device approaching 50% of the time and growing. How can you make it easy for your customers to get the information they desire in the most efficient and convenient way from their smartphone? What are those square’s with black and white patterns that are popping up all over? Why is the United States Postal Service promoting their use by providing discounts? How can you become a relevant part of your customers’ mobile experience? During this presentation we will answer these questions and share why QR Codes® are one of the most effective ways to engage your customers during their busy day. You will learn how to create your own QR Codes® and will hear examples of successful results from the use of these magical codes in industries ranging from retail to real estate to agriculture to fundraising and more. You will leave this session equipped with the tools to create a successful QR Code® marketing campaign for your company. QR Code® is a registered trademark of DENSO WAVE INCORPORATED.

1. USPS is Excited about Mobile
Codes: Should You Be?
+ = ?

2. Your Speaker
Miles Austin
@milesaustin
maustin@fillthefunnel.com
206-660-0006
www.fillthefunnel.com

3. QR® Code Defined
A mobile barcode or QR code (short for Quick
Response code) is a specific two-dimensional
code readable by dedicated QR code readers
and smartphones. The code consists of black
modules arranged in a square pattern on a
white background. The information encoded can
be text, URL or other data.

4. QR Code Definition
“2D barcodes are to mobile what the URL was to
the internet”
John Puterbaugh/CEO - Nellymoser

5. QR Code History
"A QR Code is a two-dimensional bar code
created by Japanese corporation Denso-Wave in
1994. The 'QR' is derived from 'Quick
Response', as the creator intended the code to
allow its contents to be decoded at high speed.”
Wikipedia

6. Is there a need?
“Every 18 months for the
last decade the world has
doubled the data it pushes
to you, underscoring the
need for strategic, more
efficient communications.”
New York Times, June 2010

7. Are customers ready?
”Smartphones surpassed PC sales last week. By the
way, PC’s are not catching up. Smartphones are the
future of games, productivity, apps, everything we think
about…you have the phone, the new PC, if you will.”
Eric Schmidt / CEO-Google February 2011

8. Current State
• QR Codes are clearly the market leader
• Other 2D codes are niche players today:
Microsoft Tag SpyderLynk
www.tag.microsoft.com www.spyderlynk.com

14. Scan to view the full report
http://ftf.sh/kkq9

15. Have you seen a QR code

16. Where have you seen a QR code?

17. What did you use a QR code for?

18. To review the full report:
http://ftf.sh/zwyu

19. Which industries are leading the way?

20. Additional data from Q3-2011:
http://ftf.sh/u66x

21. QR Code Scanners
• From your mobile device enter:
– http://ftf.sh/QRscanner
• Or search the App Store for QR Code Scanner
• Some of the more popular:
– QuickMark
– RedLaser
– Scanlife
– ATTScanner

22. Requirement to Scan
• Internet connection
• Scanner App
• Camera Smartphone

23. QR Code Usage
SeattleTimes-PI http://ftf.sh/ee25

24. What Can It Do?
• Website URL
• YouTube Video
• Google Maps Location
• Social Media
• iTunes Link
• Plain Text
• Telephone Number

25. And these too
• SMS Message
• Email Address
• Email Message
• Contact Details (VCARD)
• Event (VCALENDAR)
• Wifi Login
• Paypal Buy Now Link
• ???

26. Monitoring Activity and Results
• Tracking & analytics available to report”
– Date
– Time
– IP Address
– GPS co-ordinates ( if enabled)
– Device type
– Action taken

27. How To Create a QR Code
• Hundreds of creation services – just Google
• URL Shorteners
• Custom Applications
• http://www.qrstuff.com/index.html

28. Versatile QR Code Creation Site
http://www.qrstuff.com/index.html
• Select data type
• Enter content
• Customize color if desired
• Select output

29. Best Practices
1. Tell them what to do
2. Share a link to get a QR Code Scanner
3. Provide a URL for every QR Code
4. Use a URL Shortener for analytics
5. Link to a Mobile optimized Site/Page

30. Tell them what to do

31. Share a link to get a QR Code Scanner

32. Provide a URL for every QR Code

33. Link to a Mobile optimized Site/Page
Fat-finger
Freddie
Friendly

34. Unites States Postal Service

35. Real Estate

36. Restaurant
• Local restaurant
• Multiple locations
• Captive business audience
• Daily menu changes
• Specialty offerings
• Loyal customers

37. From this…

39. Sozo Winery
www.sozofriends.com

40. Information Sources
• The Naked Facts: QR Barcode Scanning in 2H-2010
– http://ftf.sh/ppsz
• Smartphone outpacing PC
– http://ftf.sh/nb3m
• QR code Generator
– http://ftf.sh/tbe4
• New Mobile Marketer Daily Flash
– http://ftf.sh/tj7y

41. Your Speaker
Miles Austin
@milesaustin
maustin@fillthefunnel.com
206-660-0006
www.fillthefunnel.com