Become a social media star with these 4 lessons from Oreo! From creative images and hashtags during a Super Bowl blackout to continuous unique and creative strategies, Oreo can teach any business a few lessons in how to achieve social media success.

2. Oreo, you sweet, delicious, daring little cookie.
You bravely tested creative social media waters – turning a Super Bowl blackout
into a brilliant, viral social media win, getting crazy with hashtags like
#DunkSwag, #OreoSnackHacks and #OreoFortunes, and your ingenious use of
video to show how Oreo cookies simply make life better.
Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001

3. Your Instagram is loaded with images
likening Oreos to fine cuisine and art. Your scores of
recipes captivate the masses in tens of thousands of
tweets and retweets – who ever dreamed one cookie
could wear so many luscious, sugary hats?
Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001
You have nearly 400,000 followers
on Twitter and 36 million on Facebook. Maybe you
don’t need milk to be famous! In fact, you are
trending so hot, people are going to start asking:
Got Oreo?

4. Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001
Little did you know, Oreo, that your social calls to action and talent for inserting
classic cookie joy into social media moments would catapult you to a level of social media
professor – Ivy League, at that.
You have taught us so much about having fun with
social media, being spontaneously wondrous and
making it all look so effortless, so accidental – even
uncalculated.
Oh, but it is all calculated, Oreo, every bit of it – and
we’re learning by reviewing your appetizing, delectable,
double stuffed social media syllabus.

5. Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001
#1: Be The Moment.
Tweeting “You can still dunk in the dark” when the lights went out during the 2013 Super
Bowl was the epitome of clever. You were in the moment – quick, witty and present. You
saw an opportunity to engage your social media following and fast recruit more loyal
dunkers.
Your tweet was perfect –
visual, short and sweet.
You designed it fast.
Approved it faster.
You did not hesitate to
make the most of
something that had
nothing to do with you
and turn it into something
that had everything to do
with you.
You calculating cookie!

6. Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001
#2: Be Visual.
You captured more than 4,600 followers on Pinterest for your Daily Twist campaign,
showing Oreos with messages that made one laugh, tear, ponder and, more importantly,
share. Your Daily Twist campaign was described as “100 days of pop culture transformed
into sharable Oreography.”
Your branding was everywhere – every unique and creatively blended image a
reflection of everything Oreo. Sure, you were celebrating your Big 100 birthday at the
time, but you took it up a notch, creating a canvas on which Oreo artwork
commanded appreciation, even respect. The content created during this campaign
was applauded – and you even scored nearly 450 million Facebook views with it.

7. Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001
#3: Be The Cookie.
Oreo, you are a cookie, limited only by your own imagination. On Twitter, you tell us to
trust you to always put a spin on things (#Ollusions) – which is exactly what you do. You
are the cookie. You are the brand. You are the message. You are at the center of every
post and share.

8. Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001
#4: Be The Fun.
You have YouTube videos with millions of views. Why? Simple: you bring the fun. You take
yourself seriously, and not seriously, and wonderfully ridiculously. You know you are just a
cookie, but that doesn’t stop you from being the director of your destiny.
You power videos with songs, snacks and smiles. Your
Wonderfilled Oreo sounds are nothing short of sheer
entertainment. You are always thinking of something
unique and are never limited by the fact that you are
merely a cookie...a very creative cookie in a social
media world that is happy to be your giant glass of ice
cold milk.

9. Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom www.milestechnologies.com (800) 496-8001