1. Casey Miller NMDL 4-24-10

2. Clients Business and Goals Products Goals Pizza −Increase ticket averages Salads −high quality food fast Crazy bread −high quality at a good Crazy sauce value Caesar dips Caesar wings Little Caesars Italian Bread

4. Competition

6. Utilizing Google AdWords -Cost per click -Targeted advertising -Fast and easy SEO -boost rankings for results Mobile Ads - Show ads on phone esp. when searching competitor or using Google maps

7. SOCIAL MEDIA Twitter Facebook Builds relationships Blogging Update customers Share and gain info

8. Target Audience Demographics Families with children College students Those pressed for time Sports fans (stadiums and ballparks)

9. Metrics of Success “remember the sides”: comparing the 4 to 6 weeks sales of sides per restaurant prior to the promotion to the 6 weeks of the promotion, and the 6 weeks following the promotion More visits to social media sites by 10% Increase on clicks per Ad by 5% Monitor mentions of LC on social media sites Track number of followers on social media sites Track search rankings Monitor social media push in different areas with the correlation of sales