Aws startup pitch 260911 02

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How AWS powers the social media activity behind the X Factor tap to clap

Technology Business

GETTING THE X FACTOR
MATT MILLAR, SEPTEMBER 2011

ONLINE TAP TO CLAP IN SYNC WITH SHOW
EMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER
VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER

20 MILLION VIEWERS
DESIGN GOAL 1,000,000 ACTIVE VIEWERS
OVER A 60 MINUTE SHOW. WITH ACTS ON STAGE
FOR 5 MINUTE SEGMENTS.

EQUIVALENT TO 260BN REQUESTS/MONTH
BUT JUST ON SATURDAY AND SUNDAY NIGHTS

Where does
260 Billion
requests fit?

SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#

LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OF
TIME

SCALE IN SECONDS NOT HOURS
FLEXIBILITY IN CHOICE
LOW COST

TV TRAFFIC ARRIVES FAST

AMAZON ELASTIC COMPUTE CLOUD (AMAZON
EC2) INSTANCES FOR PROXY, CACHE, WEB, WRITE
DB
AMAZON RELATIONAL DATABASE SERVICE (AMAZON
RDS) FOR OUR MYSQL SERVERS
AMAZON CLOUDFRONT FOR CDN DISTRIBUTION
AMAZON CLOUDWATCH METRICS (ALONG WITH OUR
OWN MONITORING SOLUTION)

app.livetalkback.com cdn.livetalkback.com
10
Control plane
HAProxy HAProxy CloudFront
nodes

Chef

Webserver Webserver 100+
nodes
Django Django
Ubuntu Ubuntu
Zabbix

Memcached Cassandra
Memcached Cassandra RDS Master S3

QUESTIONS?
MILLARM@LIVETALKBACK.COM
@MILLARM

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

Skeleton Culture Code

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

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The six step guide to practical project management

The six step guide to practical project management

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

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12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

Aws startup pitch 260911 02

1. GETTING THE X FACTOR MATT MILLAR, SEPTEMBER 2011

2.

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5. ONLINE TAP TO CLAP IN SYNC WITH SHOW EMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER

6. 20 MILLION VIEWERS DESIGN GOAL 1,000,000 ACTIVE VIEWERS OVER A 60 MINUTE SHOW. WITH ACTS ON STAGE FOR 5 MINUTE SEGMENTS. EQUIVALENT TO 260BN REQUESTS/MONTH BUT JUST ON SATURDAY AND SUNDAY NIGHTS

7. Where does 260 Billion requests fit? SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#

8. LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OF TIME SCALE IN SECONDS NOT HOURS FLEXIBILITY IN CHOICE LOW COST

9. TV TRAFFIC ARRIVES FAST

10. AMAZON ELASTIC COMPUTE CLOUD (AMAZON EC2) INSTANCES FOR PROXY, CACHE, WEB, WRITE DB AMAZON RELATIONAL DATABASE SERVICE (AMAZON RDS) FOR OUR MYSQL SERVERS AMAZON CLOUDFRONT FOR CDN DISTRIBUTION AMAZON CLOUDWATCH METRICS (ALONG WITH OUR OWN MONITORING SOLUTION)

11. app.livetalkback.com cdn.livetalkback.com 10 Control plane HAProxy HAProxy CloudFront nodes Chef Webserver Webserver 100+ nodes Django Django Ubuntu Ubuntu Zabbix Memcached Cassandra Memcached Cassandra RDS Master S3

12. QUESTIONS? MILLARM@LIVETALKBACK.COM @MILLARM

Editor's Notes

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