Top 10 Gen-Y Stats Marketers Need to Know

1. Understand the emerging consumer

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3. 70% of Gen-Y surveyed by
Edelman Digital claimed that
they stick with brands they’ve
become accustomed to.

4. 30% of adults, ages 25 to
34, are living with their folks
and of those 78% said they’re
happy with it, according to
Pew Research.

5. 59% of Gen-Y consumers
prefer a gasoline-electric hybrid
to any other type of car or truck,
according to Deloitte.

6. 92% of Gen-Y reject profit as
the sole measure of success.
Over 50% of Millennials believe
that the purpose of business is
primarily innovation and societal
development, says Deloitte.

7. 50% of Gen-Y say that
practical decisions drive choice
of retailers. This number
increases to 80% for Baby
Boomers, reports Brodeur
Partners.

8. 37% of Gen-Y expect to start
saving for retirement before the
age of 25. 49% say that
retirement benefits are a very
important factor in their job
choices, according to Diversified
Investment Advisors.

9. 64 Million Skilled workers
will be able to retire by the end
of this decade, leaving a gaping
hole in the workforce that will
need to be filled by Gen-Y.
- The Conference Board

10. 70% of older employees are
dismissive of younger workers
abilities. And nearly 50% of
employers say that younger
employees are dismissive of the
abilities of their older co-workers,
reports Lee Hecht Harrison.

11. 51% of Gen-Y believe you
should only have to prove
yourself in an entry level position
for 1-2 years, reports PC World
and Yahoo! Hotjobs.

12. 29% of Gen-Y have used a
social networking site while
eating and drinking, reports The
Hartman Group and Publicis
Consultants.

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 Millennial Branding is a Gen-Y research and
management consulting firm. Millennial
Branding helps companies attract, retain and
grow their young talent for organizational
success. We work with companies to help
them understand the emerging Gen-Y
worker and consumer through research,
training and advisory services.
 As representatives of Gen-Y and advisors to
management, our goal is to bring both
together for the advancement of your
company.
 If you want an edge in the marketplace,
Millennial Branding can navigate YOU to
future success!

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15. Visit our website at MillennialBranding.com.