1. Digital agencies look for graduates who show versatility in their skills and experience across different areas of digital marketing such as design, development, and search marketing. 2. They seek candidates who are not only book smart but can also demonstrate practical digital skills and a digital footprint online. 3. Strong communication, research, and problem-solving skills are highly valued as digital agencies want graduates who can work independently, take responsibility, and deliver value from the first impression.

1. Crafted
PRESENTATION
GETTING A JOB IN DIGITAL
What digital agencies really look for in graduates
Ian Miller (Search Director)
Follow @millerian & @craftedmedia

2. Crafted
PRESENTATION
verb [ with obj ]
exercise skill in making (something):
he crafted the chair lovingly | (as adj. crafted) :
a beautifully crafted object.

3. Who are Crafted?
• Dedicated teams across design, development and search marketing
• Head office based in Ipswich
• Delivering successful campaigns and award winning work since 2005
• Close ties to the local community, charity and education
• An expanding team of 39 digital experts…
… and that’s just a few things!
HOW WE DELIVER ON OUR PROMISES
A full service digital agency that still values relationships
and integrity more than contracts

5. Design Build Promote
Websites Websites Search Marketing
Apps Apps PR
Software Software Social Media
Brands eCommerce Content marketing
What we do

6. Brochure and microsites mCommerce User activity analysis
Content Management Systems Solution and system development Site architecture
Mobile sites and responsive design Branding Usability and site performance
Blog design & development Online positioning Media relations
Wireframing and user journey
mapping
Events and training Crisis management
Online adverts Strategy and planning Event management
Community portals Print design Speaker opportunities
Project management and
production
Exhibition stands Product launches
Accessibility SEO audits Internal communications
Payment gateway Analytics analysis Awards
mCommerce eCommerce SEO Social media management
Order fulfillment and stock
management
Pay per Click (PPC) management Social media workshops
Product management Link building Social advertising
Online store management
functionality
Online PR and outreach
Copywriting and content
production
Courier integration Paid search audits Video production
iPhone Display campaigns Blog management
iPad Conversion rate optimisation
Android Call tracking

7. It’s not magic

8. Comes down to numbers

10. Digital isn’t an option anymore

11. But it isn’t easy either

12. Which way
do I go?

13. What are you looking for?

14. How does that match up to me?

15. Deliver value

16. 1 - Versatility

17. 2 – Be unique

18. 3 – Be more than book smart

19. 4 – Have a digital footprint

20. The internet never forgets

21. 5 – Control your own learning

22. 6 – Show communication skills

23. 7 – Clear direction

24. 8 – Embrace responsibility

25. 9 – It isn’t

26. 10 – First impressions count

27. 11 – Do research

28. 1. Show versatility
2. Don’t be a machine
3. Be more than book smart
4. Have a digital footprint
5. Control your own learning
6. Communication skills
7. Clear direction
8. Be trusted
9. It’s not about you
10. First impressions count
11. Google me. And you.

31. Crafted
PRESENTATION
Thank you
Any questions?