Online PR: Engaging customers in the digital era
•Télécharger en tant que PPTX, PDF•
2 j'aime•763 vues
The document discusses how public relations is changing and adapting to the digital age. Specifically, it notes that PR needs to transform as communication moves increasingly online, with audiences having infinite choices. Traditional offline PR alone is no longer sufficient, and PR professionals must now practice both online and offline strategies. Some key aspects of digital PR discussed include the importance of data, planning, leveraging opportunities, creating content, engaging influencers on social media, and evaluating efforts.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (20)
Similaire à Online PR: Engaging customers in the digital era
Similaire à Online PR: Engaging customers in the digital era (20)
Plus de Ian Miller
Plus de Ian Miller (7)
Dernier
Dernier (20)
Online PR: Engaging customers in the digital era
- 1. Crafted PRESENTATION How is PR changing?
- 3. Ultimately it’s a story Crafted PRESENTATION
- 4. But PR needs to adapt Crafted PRESENTATION UNDER THE INFLUENCE OF DIGITAL, PR IS TRANSFORMING
- 6. Source: http://www.flickr.com/photos/usnationalarchives/ Crafted PRESENTATION YOU CAN’T JUST BLOW YOUR OWN TRUMPET
- 8. Why the rush towards digital? Crafted PRESENTATION
- 9. Source: Pew Research Center
- 14. Crafted PRESENTATION http://www.flickr.com/photos/13476480@N07/ Crafted PRESENTATION PR IS LIKE A DINNER PARTY
- 15. Crafted PRESENTATION What your business is interested in What your customers are interested in
- 16. Crafted PRESENTATION PR in the digital age
- 23. Crafted PRESENTATION YOU CAN TURN IT AROUND
- 24. Crafted PRESENTATION Be prepared, online and off • Ship grounded during the evening of Friday 13th January 2012 • First offline PR was 14 January (PM) • First news conference with CEO was held 16 January • Online had: • 35,000 tweets • 10,000 blog mentions • 34,000 new mentions online • 4,500 YouTube video mentions
- 30. Crafted PRESENTATION Where do I begin?
- 31. We all start somewhere Crafted PRESENTATION
- 33. taxassist.co.uk/resources/show-article/title/May-Day-Tax-Return-Penalties/id/23 Crafted PRESENTATION
- 34. In god we trust… all others bring data Edward Deming Crafted PRESENTATION
- 35. ONLY 11% OF MARKETING DECISIONS ARE BASED ON DATA Crafted PRESENTATION Source: Adobe/Econsultancy Quarterly Digital Intelligence Briefing 2013
- 36. #2 – Leverage any opportunity Crafted PRESENTATION
- 40. #3 – Show what you hide Crafted PRESENTATION
- 42. #4 – Create your own news Crafted PRESENTATION
- 45. #5 – Think beyond words Crafted PRESENTATION
- 47. CONTENT IS CUSTOMER SERVICE Crafted PRESENTATION
- 48. #6 – Sometimes, normal is OK Crafted PRESENTATION
- 52. CONTENT IS CUSTOMER SERVICE Crafted PRESENTATION
- 53. CONTENT IS CUSTOMER SERVICE Crafted PRESENTATION
- 54. #8 – Identify influencers Crafted PRESENTATION
- 55. CONTENT IS CUSTOMER SERVICE Crafted PRESENTATION
- 57. #9 – Reach out Crafted PRESENTATION
- 58. CONTENT IS CUSTOMER SERVICE Crafted PRESENTATION
- 61. #11 – Get reading Crafted PRESENTATION
- 62. Crafted PRESENTATION The Business of Influence Philip Sheldrake
- 63. CONTENT IS CUSTOMER SERVICE Crafted PRESENTATION
Notes de l'éditeur
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- Ultimately, this is the key message from meIf you are pushing your message out, people wont respond, they’ll close the browser, hit the back button, they’ll move onIf you can get them interested in what you’re saying, not who you are, then you have engagement7 MINUTES
- Ultimately, this is the key message from meIf you are pushing your message out, people wont respond, they’ll close the browser, hit the back button, they’ll move onIf you can get them interested in what you’re saying, not who you are, then you have engagement7 MINUTES
- Ultimately, this is the key message from meIf you are pushing your message out, people wont respond, they’ll close the browser, hit the back button, they’ll move onIf you can get them interested in what you’re saying, not who you are, then you have engagement7 MINUTES
- This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
- This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
- 18 minutes
- The media channels people are using are changingGraph shows digital’s year on year growth compared to other media, startling trendConsumers are moving away from traditional channels, and your business needs to consider that
- This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
- The Daily Mail, with 2 million print circulation currently gets around 7,000,000 unique visitors a dayMore time is spent on mobile media by adults, than they do on newspapers and magazines combinedThis change also reflects how people are consuming media, what they respond to. Long editorials don’t work as well as short snappy interesting tidbits online.
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
- Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- The Daily Mail, with 2 million print circulation currently gets around 7,000,000 unique visitors a dayMore time is spent on mobile media by adults, than they do on newspapers and magazines combinedThis change also reflects how people are consuming media, what they respond to. Long editorials don’t work as well as short snappy interesting tidbits online.
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
- Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
- Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
- Has “content” moved on?eBookPDF – Printing document formatWhite paperAll these are good, if you aren’t doing any of them at least do this, but that’s nor remarkable anymore
- 18 minutes
- Reached 75,000 accounts on TwitterNearly 100,000 impressions
- 18 minutes
- 18 minutes
- 18 minutes
- 18 minutes
- Reached 75,000 accounts on TwitterNearly 100,000 impressions
- 18 minutes
- 18 minutes
- 18 minutes
- So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
- 18 minutes
- 18 minutes
- Reached 75,000 accounts on TwitterNearly 100,000 impressions
- 18 minutes