Using social media for better reporting - Millie Khanna 1 of 2
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The document discusses how social media has changed journalism and the perception of who can break and report news. It notes that with social media, citizens have also become journalists through citizen journalism on platforms like Twitter. Events on social media now instantly become news stories. Some examples given of social media campaigns that shaped politics include the Delhi gang rape protests in India, the Arab Spring, Barack Obama's presidential campaign, and Occupy Wall Street. The presentation aims to convince its audience of the power of social media and social media strategies for journalism, campaigns, and shaping perceptions.
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Using social media for better reporting - Millie Khanna 1 of 2
- 1. SOCIAL MEDIA FOR JOURNALISM Millie Khanna, Director – Social Media & Crea?ve Strategy OMLogic At exchange4media, NOIDA, India 26th April 2013
- 4. TODAY: IS
- 6. YOU ARE NO LONGER THE ONLY RIGHTFUL OWNERS OF: • Breaking news • “True” journalism • “First dra[ of history”
- 7. PEOPLE ARE!
- 8. USING SOCIAL MEDIA FOR BETTER REPORTING Millie Khanna, Director – Social Media & Crea?ve Strategy OMLogic Consul?ng Pvt Ltd At exchange4media, NOIDA, India
- 10. AND HE SAID UNTO THEM:
- 11. SOCIAL MEDIA CHANGES PERCEPTIONS!
- 13. …BUILT ON SOCIAL MEDIA …IN ITS LANGUAGE …THAT LED TO UNREST IN THE REAL WORLD:
- 14. WHAT IS ON TWITTER IS ON NEWS TOMORROW
- 15. WHAT IS ON TWITTER IS ON NEWS INSTANTLY Modi’s tweet on Afzal Guru hanging became news on a na?onal website instantly amplifying its reach.
- 16. CAMPAIGNS ON SOCIAL MEDIA THAT CHANGED POLITICAL LANDSCAPE: Indian Spontaneous • Delhi gang rape Interna*onal • Arab Spring • Narendra Modi Synthesized • India Against • Barack Obama Corrup?on • Occupy Wall St • Anna Hazare
- 17. END OF PART 1 OF 2 @OMLogic @anomillie www.omlogic.com www.e.com/omlogic www.omlogic.com/blog Ready to Be Social the Indian way? We would like to be your partner!