GoMetro.co.za is a service utility to Metrorail commuters to receive real-time information in Gauteng and the Western Cape. It is a free service to the commuter, with only minimal data charges incurred. The mobile site works perfectly on all mobile devices, from smart phones through to entry level phones.

2. GoMetro Information

3. Train times, announcements, ticket
prices, delays, updates and information, as well as
entertainment – all at the touch of a button – on your
mobile phone.
GoMetro.co.za is a service utility to Metrorail commuters
to receive real-time information in Gauteng and the
Western Cape.
It is a free service to the commuter, with only minimal
data charges incurred.
The mobile site works perfectly on all mobile
devices, from smart phones through to entry level
phones.
GoMetro.co.za

4. •GoMetro is in the top 10 mobile websites in SA.
•11 million train commuters in SA.
•Train commuting offers a captive uncluttered
audience for advertisers
•75% of GoMetro’s Unique Browsers in January were
BlackBerry users.
GoMetro.co.za
Source: April 2013 Google Analytics
SA Traffic
579,178
1,555,728

5. Who Are Our Users?
•Predominantly LSM 4 – 7.
•Commuters wanting to get to work and school on
time, to be in control of their time.
•Top 3 mobiles phone devices on GoMetro:
Blackberry, Nokia and Samsung.
•Research shows that 98% of MetroRail commuters
own a cellphone.
•81% of cellphone owners use them more than usual
while they are commuting.

6. Advertising Opportunities

7. Advertising
• GoMetro Homepage
• Active Sections:
 Western Cape
 Gauteng
• Sections still inactive (TBC):
 KZN
 E Cape
• 2x Textlinks

8. February 2013 Inventory
Forecast:
Gauteng: 390 000
Impressions
GoMetro Gauteng:

9. February 2013 Inventory
Forecast:
Western Cape: 480 000
Impressions
GoMetro Western Cape:

10. Pricing

11. FEB13 INVENTORY FORECAST
• Homepage: 90 000 Imp
• Gauteng: 390 000 Imp
• W Province: 480 000 Imp
• ROS: 970 000 Imp
STANDARD RATE CARD
• R180 CPM (exc. VAT, incl. Agency Comm.)
ADVERTISING CREATIVE SPECIFICATIONS
• File Types: Jpegs / GIFS
• File Sizes: >10kb
• Standard sizes per ad placement (pixels)
o XL (300x50)
o Large (216x36)
o Medium (168x28)
o Small (120x20)
www.GoMetro.co.za

12. www.thespacestation.co.za
email: info@spacemail.co.za