This document provides an overview of Dubai's growth from a small fishing village to a major global tourism and business hub, and the role of education in supporting Dubai's industry. It discusses Dubai's rapid development over the past few decades in areas like tourism, transportation, real estate, and more. It also summarizes the Master's program at The Emirates Academy of Hospitality Management, which aims to develop industry professionals and was the first accredited hospitality management masters in the Gulf region. The program is designed based on input from senior executives and benchmarks other top international programs.

1. Education and the Industry -
The Case of Dubai and a view from both perspectives
Ron Hilvert
Managing Director
Ron.Hilvert@emiratesacademy.edu

2. DUBAI:
The City of the Future - NOW...
The Fastest Growing Tourist Destination in
the World – ¾ of the world’s population can
be reached within 7 hours flight
Highest density of 5-star hotels in the world
Serviced daily by more than 70 international
airlines
Emirates Airlines – fastest growing airline in
the world
Dubai airport – witnessed 51 million
passenger arrivals in 2011
360 days of sunshine
A natural hub for international travel & trade
The Emirates
Academy of
Cultural melting pot – 80% of the population
Hospitality are expatriates
Management

3. From humble beginnings of a fishing
village…
The UAE was founded in 1971

4. Some Quick Statistics Today
Population: About 2 million in Dubai
(5.3 million in UAE)
GDP: $260 billion
Per Capita GDP: $49,000
Main industries: Petroleum; Tourism;
Aluminum; Fishing, Commercial ship repair;
Handicrafts; Textiles
Economic diversification have reduced the
portion of GDP based on oil and gas output
to 25%.
The Emirates
Academy of
Hospitality
Management

5. Sheikh Zayed Road
[In 1991]

6. Sheikh Zayed Road
[Today]

7. Dubai Airport – 1970s

8. Dubai’s Terminal 3, the new home of Emirates Airlines, is the
world’s single largest terminal building and features 26 gates, 162
check-in counters, 88 self-service kiosks and over 63km of
baggage conveyors.

9. Madinat Jumeirah
[In 2000]

10. Madinat Jumeirah
[In 2003]

11. Burj Khalifa –
Dubai Mall –
Tallest Building in the
Largest Mall in the World
World
(More than 1,500 retail stores
(Standing at 828meters)
under one roof)

12. Dubai Aquarium

13. Ski Dubai – making the impossible,
POSSIBLE!

14. Dubai World Cup –
World’s Richest Race Meeting (USD 10 million)

15. Ferrari World – Abu Dhabi

16. Artificial Islands

17. Artificial Islands

18. Changing Landscape of Dubai
Less reliance on oil and greater reliance on the Hospitality &
Tourism industry
Hotel occupancy rates are at an all time high
Arab spring has had a positive effect on the economy
79% increase in number of GCC visitors in 2011
The Emirates Academy of Hospitality Management is well placed
to train future leaders of the hospitality and tourism industry

19. Unique Location

20. Our Campus
The Emirates
Academy of
Hospitality
Management

21. Integral part of
Jumeirah Group
International
Hospitality
Management
Company
Rapid
international
expansion
Work experience
for students
Best practice
examples
Excellent career The Emirates
Academy of
opportunities Hospitality
Management

22. Jumeirah Group

23. Some Quick Facts:
Established in 2001 – intention was to support
the local hospitality industry with skilled
personnel
Accredited in the UAE, UK and Australia
Associate / Bachelor of Science (Hons.)
Programme
First in the region to offer the Master of Science
in International Hospitality Management
Currently about 300 students and 300 alumni
from 60 countries
Academic association with Ecole hoteliere de
Lausanne The Emirates
Study Abroad partnership with Cornell Academy of
Hospitality
University Management

24. Advantages
Strong links to Industry
Internships / Employment
Brand image & Reputation
Synergies – students work on
real world projects
Access to database
(e.g. WEF project)
Inculcation of Hallmarks
Access to business services
(e.g. Legal, Finance, Marketing)
Faculty development – PDPs
The Emirates and Consultancy opportunities
Academy of
Hospitality
Access to cutting edge
Management technology (e.g. Innovation villa)

25. Challenges
Perception that we educate just
“Jumeirah” managers
Perception from industry that we
might misuse commercial in
confidence information
Compatibility of policies
between SBUs and the school
Students might have unrealistic
expectations of employment
Education not viewed as a
The Emirates commercially driven endeavour
Academy of
Hospitality
Management

26. POSTGRADUATE PROGRAMME
Master of Science in International
Hospitality Management
1 year full time, or
Up to 4 years in part-time, flexible mode
Programme Structure
Students take a maximum of two
modules simultaneously.
Each module involves 40 taught hours
and 100 hours of self-directed study
over a period of one month.
The Emirates
The programme ends either with a
Academy of formal academic dissertation or through
Hospitality the completion of several industry
Management
related projects.

27. MSc in International Hospitality Management
1st accredited Hospitality Management Masters in Gulf Region
Accredited by UAE Ministry of Higher Education & Scientific
Research
Recognised globally by leading universities
Aims
To develop the knowledge, skills and competence of graduate
industry professionals
To enable them to function effectively at executive, corporate and
senior managerial levels within the industry.

28. MSc in International Hospitality Management
Origins
Content and structure based on extensive industry and
educational research
65 senior executives from the hospitality industry
contributed to the design and content of this course
Course content benchmarked against 15 other
internationally renowned masters level programmes
Faculty at EAHM have extensive experience of teaching at
Masters level in over 11 different universities

29. Trimester 1
Trimester 2
Trimester 3
Electives
Business Continuity Planning Sustainable Tourism Development
Hotel Benchmarking Cross Cultural Selling and Marketing
Digital Marketing

30. ONE FULL MSc SCHOLARSHIP TO BE AWARDED
Criteria
Minimum 1 year of relevant working experience
Excellent Undergraduate results (min. GPA of 3.0 / 4.0)
Internet-based TOEFL of 100; IELTS band score of 7.0
Application process involves a personal interview at The Academy
Scholarship includes full waiver of Tuition and Sundries
valued at AED89,900 (approx. USD25,000)
Please apply online at
www.emiratesacademy.edu

31. The Emirates
Academy of
Hospitality
Management Questions / Comments?