Slides from a short talk on Transmedia Storytelling at the Hamburg Writers Group ( a meet-up of screenwriters and novelists).

1. „Transmedia Storytelling“
Impulse for the Hamburg Writers Group-Meeting | December, 2010
Christian Riedel

2. New technologies change the way we tell stories.
The stories do not change so fast.

3. ve.
about life and lo
Stories are
h"p://www.youtube.com/watch?v=ejL3nMl9hRY

4. eroes.
Stories are about h
h"p://www.youtube.com/watch?v=cZUUVV2rjoc

5. e very short.
St ories can b
Twi"er.com/Tiny_tales

6. The ingredience for a good story are still the same.
Theme
Character Conflict Change Empathy

7. Conspiracy
for
good
by
Tim
Kring
h"p://youtu.be/wN590e-­‐fopc
Nevertheless combining media-plattforms to tell a story
allows a deeper experience for your audience.

8. d:
This is calle LING“
DIA STORYTEL
„TRANSME
Transmedia storytelling represents a process where integral
elements of a fiction get dispersed systematically across
multiple delivery channels for the purpose of creating a
unified and coordinated entertainment experience. Ideally,
each medium makes it own unique contribution to the
unfolding of the story.
So, for example, in The Matrix franchise, key bits of information are
conveyed through three live action films, a series of animated shorts, two
collections of comic book stories, and several video games. There is no
one single source or ur-text where one can turn to gain all of the
information needed to comprehend the Matrix universe.
http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html

9. Digital Basis 1: Convergence
Interactive Software
Apps/Games/Service
Experience Branded
Convergence Applications
Transmedia
Storytelling
„Classic“ Storytelling
Cinema/TV/Written/Theater Branding
Branded
Entertainment
Advertising/Public Relations
Digital Basis 2: Social Media

10. is
ransm edia it the
r to think T tory beyond
In orde look at
as on.
ary to s eparati
necess r of plattform
laye
The Opera The TV-Spot
The
The TV Social Media The The
Story The Book Multimedia
Plattforms Mobile Gaming
Website
The Theatre The Cinema Experience Experience
Layer of Plattform Digitalisation Socialisation Mobilisation Gamification
Separation Layer Layer Layer Layer
Story created for a Content is released Adds Social Context Makes everyting Everything can become a game.
specifc media-plattform from plattform. to Digitalized Content digital mobile Digital Gaming adds:
Combines formally Dialogue Co-Creation Virtual and Physical Particpation Alternate Reality
separated Space blurring into
media plattforms Sharing&Spreading each other Points/Batches Immersive Graphics

11. go
ytelling is to
med ia Stor eating a
p int o Trans towards cr
The f irst ste ting a story net
from c rea W ORLD. y fictional pla
STORY rse: Ever
ive s.
ars Un n storie
Star W illio
It‘s like the an contain a m
c

12. Storyworld
Theme Character Theme Character
Story 1 Story 2
to
Conflict Empathy Conflict Empathy allo ws you
Y WORLD ique stories
A STOR iple and u but
tell mult ld dif ferently
n be to another.
that ca late to
re
Theme Character Theme Character
Story 3 Story n
Conflict Empathy Conflict Empathy

13. Transmedia Experience
,Language‘
How do I tell
a Story within the world?
Text Voice
Acting Video
Game Pictures
Architecture
How much audience
How do new plattforms participation is allowed?
make new stories possible?
Distribution Technologies & Level of Audience Participation
Plattforms
Live Consumption Participant
al
Digit es
De vic Low High
Linear Branching Co Sandbox Alternate Virtual
Narrative tree-like Creating Game Reality World
Narrative Game
is a
Whitch plattforms
Experience on
smedia cture based
suit the story best?
A Tran
How can stories be connected?
Social Plattforms
chite s
com plex ar ed quadrand
lat
four re

14. So how to approach „Transmedia Storytelling“ as a writer*
*or any other creative thinker

15. ig: da
Think b ission behin
em
he world, th ry?
What is t single
sto

16. Explore
di
online co gital Plattforms,
nversatio en
How can ns alway gage in
I use this s th
for Story inking:
telling?
h"p://www.flickr.com/photos/donsolo/2334687676/sizes/l/in/photostream/

17. Play gam
es to und
erstand
interacti
vity.

18. BE
First: Be COME A MARKE
Second: cause every bran TEER
Because d
everythin owns a story.
g you do
marketin online is
g.

19. Read thi
http://
tiny s great a
url.com
/autore
rticle:
ntreff-t
ransme
dia2

20. And wat
http:// ch this gr
tinyurl.
com/au eat talk:
torentr
eff-tran
s me dia
h"p://workbookproject.com/culturehacker/2010/07/07/transmedia-­‐storytelling-­‐geXng-­‐started/

21. Start doing stuff.

22. Thanks
Christian Riedel
Writer, Creative Consultant
[Transmedia Storytelling, Planning and Ideaspotting]
@mindcaffeine on twitter
creativeglasses.blogspot.com
www.creativeglasses.de