How to Leverage Mobile For Your Organization
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The document provides an overview of how to leverage mobile for an organization. It discusses mobile market trends like growth in devices and tablets in enterprises. It covers commonly used mobile app categories like CRM, video conferencing, notetaking, and documents. Examples are given of apps for customer support, data visualization, user generated content, ecommerce, elearning, and mobile marketing. The native vs mobile web development process is overviewed, including steps to get started like starting small and knowing your audience. Metrics for measuring mobile marketing ROI are defined.
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How to Leverage Mobile For Your Organization
- 1. How To Leverage Mobile For Your Organization Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
- 2. How To Leverage Mobile For Your Organization This session will cover the following topics: • Overview of Mobile Market Place • Examples of Commonly Used Apps • Samples of Apps you Could Build For Your Business • Mobile Marketing • The Development Process High-Level Overview • Native vs. Mobile Web 2
- 5. Growth of the Gadget http://conmoz.org/mobile- 5 trends/mobile-devices-3g/?lang=en
- 6. Tablets Entered The Enterprises in 2011 6
- 7. Tablets In The Enterprise 7
- 9. #5: CRM • ScanBizCards (paid) • CardMunch (paid) • Bump (free) 9
- 10. #4: Video Conferencing • Adobe Connect (free) • Webex (free) 10
- 11. #3: Notetaking • Evernote (free) • Dragon Dictation (free) 11
- 12. #2: Remote Desktop • Splashtop (paid) 12
- 13. #1: Documents & Presentations • Adobe Reader(free) • iBooks (free) • Quickoffice Pro HD (paid) • Documents Free (free) • Salesbag (paid) 13
- 14. Customer Support
- 15. Case Study :: GEICO Customer Support 15
- 16. Case Study :: DELL Customer Support 16
- 17. Case Study :: Yamaha Customer Support 17
- 19. Data & Reporting :: Blue Sky Factory Reporting & Metrics key to determining ROI 19
- 20. Data Visualization :: Total Baby 20
- 21. User Generated Content
- 22. News Media 22
- 23. Dawn of the Social Consumer
- 24. The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company) 24
- 25. The Dawn of the Social Consumer 25
- 26. Augmented Reality :: GEICO 26
- 27. Case Study: GEICO Tailgate 27
- 28. Case Study: GEICO Tailgate 28
- 29. LBS & Augmented Reality 29
- 30. Case Study :: 600Block 30
- 31. Convention & Visitors Associations 31
- 32. Convention & Visitors Associations 32
- 33. Case Study :: UNLV Alumni Association 33
- 34. Case Study :: Sonoma County, CA 34
- 35. Case Study :: University of Md (UMBC) 35
- 36. Johns Hopkins > Wayfinding 36
- 37. Yamaha > Dealer Locator 37
- 38. viaPlace - Augmented Reality 38
- 39. viaPlace - Augmented Reality 39
- 40. viaPlace - Augmented Reality 40
- 41. QRCodes 41
- 42. QR Codes 42
- 43. Tours & Augmented Reality 43
- 44. Tours & Augmented Reality 44
- 45. ECommerce
- 46. iPad Applications :: ConnorNYC 46
- 47. MyMakeup101 47
- 48. MyMakeup101 48
- 49. Tablets
- 50. iPad Applications :: FORBES 50
- 51. iPad Applications :: GEICO Glovebox 51
- 52. iPad Applications :: Netapp Salesman App 52
- 53. iPad Applications :: Admiral 53
- 54. iPad Applications :: KPSS Salesman App 54
- 55. eLearning
- 56. UMBC – Instructional Systems Dev App 56
- 57. UDL Links :: Resource Finder 57
- 58. Game Dynamics
- 59. Mobile Gaming :: Scuba Adventures 59
- 60. Mobile Gaming :: Art & Science Worlds 60
- 61. Mobile Gaming :: Scuba Adventures 61
- 63. Mobile Marketing Methodology A Good Mobile Marketing Campaign1: • Know your audience • Establish your budget in advance • Choose How to deploy your mobile marketing message QRcodes Mobile Web SMS Augmented Reality In-App Advertising Mobile Gaming Social Media Integration Ecommerce Marketing Apps Discount and Specials Native Apps LBS / Tours • Build Long-Term Relationships 1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-0225899 63
- 64. Mobile Marketing ROI The steps to achieve a solid ROI on a mobile marketing initiative are as follows: 64
- 65. Mobile Marketing Steps to Measure ROI 1) Establish - a Baseline to measure results 2) Create an Activity Timeline Activites, Social Data, Web Data, Transactions 3) Monitor – Sales Revenue How often customers make transactions. How many customers you are reaching. How much customers are spending. (Gain from Investment - Cost of Investment) ROI = Cost of Investment 65
- 67. Native vs. Mobile Web 67
- 68. Native vs. Mobile Web (Facebook) Facebook’s move to a native app • Faster performance • Use of native controls • Offline storage 68
- 69. 5 Steps To Get Started 1) Start small, with a clear vision 2) Do your research 3) It's all in your name -- and your brand 4) See if a DIY solution will really meet your needs, and get ready for the next steps 5) Know how to hire a developer http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html 69
- 71. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub