1. Software Development
Lifecycle 101
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub

2. Software Development Lifecycle 101
This session will cover the following topics:
• It All Starts With a Clear Vision and Good
Requirements
• Native vs. Mobile Web Apps
• The Development Process
• iOS vs. Android Development Environments
• How To Market Your App
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3. 5 Steps To Get Started
1) Start small, with a clear vision
2) Do your research
3) It's all in your name -- and your brand
4) See if a DIY solution will really meet
your needs, and get ready for the next
steps
5) Know how to hire a developer
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
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4. Native vs. Mobile Web

5. Native vs. Mobile Web
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6. Native vs. Mobile Web (Facebook)
Facebook’s move
to a native app
• Faster
performance
• Use of native
controls
• Offline storage
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7. The Development Process

8. Mobile Development Process
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9. iOS - XCode
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10. iOS – Xcode IDE
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11. Java – Eclipse IDE
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12. Test Flight – Beta Distribution
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13. Crashlytics – Crash Reporting
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14. Bugzilla – Bug Tracking
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15. Basecamp – Project Management
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16. Mobile Marketing

17. 6 Key Steps For A Successful App
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18. Mobile Marketing
Mobile Marketing is an engagement
with mobile device users to generate
exposure, opportunity and sales.
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19. Mobile Marketing Methodology
A Good Mobile Marketing Campaign1:
• Know your audience
• Establish your budget in advance
• Choose How to deploy your mobile marketing message
QRcodes Mobile Web
SMS Augmented Reality
In-App Advertising Mobile Gaming
Social Media Integration Ecommerce
Marketing Apps Discount and Specials
Native Apps LBS / Tours
• Build Long-Term Relationships
1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-0225899
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20. Mobile Marketing ROI
The steps to achieve a solid ROI on a mobile marketing initiative are
as follows:
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21. Mobile Marketing Steps to Measure ROI
1) Establish - a Baseline to measure results
2) Create an Activity Timeline
Activites, Social Data, Web Data, Transactions
3) Monitor – Sales Revenue
How often customers make transactions.
How many customers you are reaching.
How much customers are spending.
(Gain from Investment - Cost of Investment)
ROI =
Cost of Investment
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22. Marketing Examples

23. Mobile Ad Frameworks

24. Mobile Ad Frameworks, Flurry
Google AdSense
Millennial Media
iAd
AdMob
Brightroll
Greystripe
InMobi
Jumptap
MdotMSAY Media
ZestADZ
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25. Questions?
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub