The number of users on social networking sites has doubled since 2007. Facebook has over 400 million users, Twitter has 75 million users, and LinkedIn 50 million global users. Since November 2009, Facebook has seen the number of advertisers using its service increase by a factor of four. Yahoo, Adidas, Microsoft and many more players, large and small, are using social media to build their brand and to reach out to a vast audience. While social media marketing is a great tool for online brand building, a challenge is to rise above the noise that is so typical of social media marketing. Content syndication and automation helps accomplish this. This whitepaper discusses how to use AMP to effectively market on social media.

1. SOCIAL MEDIA &
AMP

2. Executive Summary
The number of users on social networking sites has doubled since
2007. Facebook has over 400 million users, Twitter has 75 million
users, and LinkedIn 50 million global users. Since November 2009, Research says nearly two-
Facebook has seen the number of advertisers using its service
thirds (64%) of online
increase by a factor of four. Yahoo, Adidas, Microsoft and many more
players, large and small, are using social media to build their brand Americans use social
and to reach out to a vast audience. While social media marketing is a media and (38%) of
great tool for online brand building, a challenge is to rise above the
noise that is so typical of social media marketing. Content syndication Americans say they aim to
and automation helps accomplish this. This whitepaper discusses influence others when
how to use AMP to effectively market on social media.
expressing their
preferences. These figures
Finding Your Way through the Social Media Maze further justify social
media as a powerful
There are a considerable variety of social media tools. There are
social networking sites such as, Twitter, LinkedIn, Facebook, marketing tool.
MySpace; dynamic information sharing platforms such as SlideShare,
YouTube, podcasts; blogging sites such as Blogger, Technorati,
Wordpress; and social book-marking sites--Delicious, StumbleUpon, and Digg. More and more
new entrants such as Foursquare are joining the fray. Research says nearly two-thirds (64%) of
online Americans use social media and (38%) of Americans say they aim to influence others
when expressing their preferences. These figures further justify social media as a powerful
marketing tool.
Social Media: A Formidable Resource Commitment
_ TIME - Marketing on social media requires a constant investment of time
throughout the week. Recognize the commitment and draw up a proper
social media game plan. This means creating and joining communities,
then staying active on all your social media sites. Most importantly, it
means never allowing a negative discussion to spiral out of control
because you didn’t allocate the resources to monitor and stay in touch
daily.
_ CONTENT GENERATION - Provide quality content consistently. You
cannot create a blog and forget about it until the next product release.
Outdated blogs get deleted from bookmark menus, and their authors
forgotten. Update every site with new information. Deepen you reader’s
knowledge of topics relevant to your product and business sector.

3. _ BRAND IMAGE - Pay attention to the way the company logo and
marketing communications appear online. The brand must be projected
correctly in all social media sites, at all times. Does the Facebook page
use the corporate colors of the company? Has the company’s Twitter
background been customized correctly? Does the blog feel like an
extension of the website? All of these small things reflect back on the
brand image.
With limited time and resources, it can be difficult—nearly impossible sometimes—to make the
time commitment to market on social media. AMP automates the process of social media
marketing, making it possible to keep up on a daily basis and spread your presence across a
greater number of platforms.
What Does AMP Do?
AMP intelligently integrates and disseminates marketing content for a superior social media
marketing experience. AMP unifies relevant content and automatically posts them where they
belong. For example, a video file would be automatically posted on YouTube; links on
Facebook; and blog posts on social book-marking sites like Digg or StumbleUpon
Benefits of Using AMP
Using AMP to supplement social media marketing efforts provides the following advantages
_ LARGER PLATFORM FOR SHOWCASING YOUR BRAND - AMP can be
integrated to work with all major social media tools. While it may take a

4. toll on the company’s budget or timelines to use all social media tools
manually, with AMP the business can spread
its message across the chosen avenues
efficiently. AMP’s content syndication
capabilities give businesses the capacity to Deploying AMP ensures
broaden its reach across more sites. that the marketing staff
isn’t consumed by routine
_ BRAND BUILDING - When representing a maintenance and
brand online, there is a need to maintain updating. Now they can
branding standards. AMP is programmed to
concentrate on doing
recognize any changes made to your branding
standards and update all related marketing what they should be
materials immediately. By using AMP for doing—creating superior
social media marketing, business can quality content and
eliminate concerns about the difficulty of innovative marketing
overseeing branding standards and communication materials.
uniformity.
_ CONSISTENCY - With AMP, content is posted
on the relevant sites automatically. That
means no slip-ups, no sites left out. Your brand remains fresh in the
minds of readers because the content is constantly updated.
_ INTEGRATED APPROACH - AMP allows you to integrate your social media
marketing into all your other marketing platforms. For example, if the
company blog is updated with a new post, AMP has the ability to
automatically send e-mail alerts to all or select contacts in the marketing
database.
_ ANALYTICS - Deploying AMP provides the company access to rich
customer/prospect analytics. Using advanced Digital Footprint Analyzers
(DFAs), AMP can provide details such as exactly how many hits a press
release received, or how many prospects clicked on a specific Facebook
post. Now you can actually track the results and costs of your social
media marketing investment.
_ INCREASED SOCIAL MEDIA INVESTMENT RETURNS - Researchers point
out that without content syndication, a company is able to derive only
1/3rd returns on its social media efforts. That means, with AMP’s content
syndication capabilities, a business can increase its returns on social
media investment by over 50%.[this number doesn’t seem logical, given
the fraction]

5. Using AMP can help save on the time, money and effort allocated towards social media
marketing AND provide better results. Deploying AMP ensures that the marketing staff isn’t
consumed by routine maintenance and updating. Now they can concentrate on doing what
they should be doing—creating superior quality content and innovative marketing
communication materials.

6. For the past 14 years, MindMatrix has been aligning sales and marketing
functions for over 20,000 sales and marketing professionals across 200
companies, from diverse verticals through its innovative sales and
marketing software and solutions.
Unique to the industry, MindMatrix offers Next Generation Marketing
Automation software on a single unified platform for Sales and Marketing.
Our solutions bring about a seamless integrat ion of the 2 functions helping
our clients derive the maximum benefit from their investment in marketing
and sales automation.
Contact me today to know more about how MindMatrix solutions can help
you align your marketing and sales processes for improved results.