2. “Our Children will NOT buy insurance the same way we do” Our Parents did not think or say that We are buying insurance differently than our parents Our children will buy differently than us 2
4. Agent & Son In many countries no young generation of insurance agents other than the daughters and sons of exiting ones Direct channels are already making the standalone agent an evolutionary issue – only the best are ‘surviving’ Agent & son buying into retired agents portfolios – agencies are forming and growing 4
6. Networks Are in Our Genes Photos bythsutton, Flickr Human brains are larger than monkey brains and human groups are larger than monkey groups. Monkeys groom each other one at a time, but humans can talk To four people at once. It seems the size of the brain limits the size of the group. Most natural human groups are capped at about 150 People (Dunbar’s number). Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
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8. The goal was to measure the number of steps for the letter to reach the business man
10. Replicated on global scale with same results!Photo by Dan Coulter Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
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12. Three Degrees of Influence If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world! 1 2 3 Photo by Wonderworks, Flikr Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
13. Networks Go Online Some users have hundreds or even thousands of “friends” on these sites. But the average user has 110 friends on Facebook. That’s very close to the expected maximum in a real-world social network (Dunbar’s number). Photos by facebook.com Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
15. Virtual Worlds Virtual networks on the internet make social networks visible. Entirely new networks can form in virtual worlds that mimic real life. Photo by juanpol, Flickr Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
16. Virtual Worlds Online you can look however you want! But people still mostly behave like people (or at least the people they look like). More attractive avatars tend to have more confidence! Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis, Photos by Minako Bracken and Torley, Flickr
17. Virtual Worlds The Ultimatum Game works in virtual worlds too. But people are affected by the appearance of their avatar! Player 2’s with tall avatars accept low offers only 38% of the time while short avatars accepted 72% of the time, regardless of the height of the actual players! Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis, Photos by moggsoceanlane, Flickr
18. The Same But Different The boundaries between the internet and reality are beginning to blur. One woman even went to jail for having an avatar killed. Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis, Photos by ☆ Shorne ☆and kangotraveler, Flickr
19. Social Insurance Beyond the Facebook groups and Twitts Understand the UPDATED virtual and social human behavior emerging Push enterprise into the new realities as well 16
22. What Can Insurance Avatars do? Will have no hidden agenda Will be created to represent the customer’s needs, understanding and view Will work within the customer social network Collect information the ‘likes’ and ‘not likes’ Will negotiate terms with insurance virtual outlets Will collaborate with other avatars for group discounts on the fly 19
