"Sell" the EIS Simulqtion/Workshop.

1. Master Marketing et Commerce (M.Sc.) Marketing Vente en B to B

2. Business-to-business ( B2B ) is defined as…

3. B2B describes commerce transactions between businesses, such as between a manufacturer and a wholesaler , or between a wholesaler and a retailer. Contrasting terms are business-to-consumer ( B2C ) and business-to-government ( B2G ).

4. … or organisations (Government, public agencies, hospitals, associations, etc.)

5. As opposed to retail ( B2C ), which consists of sales to individuals

6. So it consists of all organizations that acquire goods and services to produce other goods and services to provide to others.

7. The EIS simulation consists of goods [ software ] and of a service [ workshop ]

8. The EIS Simulation is …

9. Insights [1] into change management… [1] to gain an insight into something = arriver à mieux connaître quelque chose

10. By playing a serious game in teams …

11. You are a Change Agent with a mission …

12. Your mission lasts 6 months at TeleSwitches …

13. You must convince 22 managers to adopt an innovation… Executive Information System

14. Using your strategy and tactics of interventions …

15. Do you remember your path ?

16. Your programme @ IAE …

17. To “sell” the EIS Workshop in different places Université Publique PME Entreprise Autres Italie Suède France

18. You are… - Product Manager - Project Manager - Sales/Marketing Manager - Key Account Manager - Branch Manager

19. As a team prepare a presentation of 20 to 25 minutes

20. Presentations will be graded on content , organization , clarity , and delivery as well as on the handout

21. “ He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” Harold Wilson