The research attempts to analyze the offerings of the top fitness apps for android and also suggests the best options when it comes to a consumer as well as marketer. The report evaluates the apps on the basis of the factors given below: o User Interface o Version (Free or PRO) o Social Media Presence o Features

1. TOP 5
Android
Fitness
Applications

2. Growth & Trends Of Fitness Apps
• There has been a huge boost in the health and fitness app market during the period December 2013
to June 2014. While on an overall basis, mobile apps have seen a growth of 33% in term of usage,
health and fitness apps have grown by 62% over the years
• As compared to other mobile apps, which witness a male female ratio of 52:48, fitness apps showcase
a higher percentage of females (68%) than males
• The target audience of these apps fall in the age group 25-54. Research reveals that people between
the age group of 35-54 use fitness apps (47%) more than the ones between 25-34 (41%). Teens and
millennials, on the other hand, aren't very eager to use the apps
• It has also been seen that sports fans are much more inclined towards using fitness apps than social
network enthusiasts
• How Brands Are Leveraging Fitness Apps?
• The free versions of most fitness apps provide the space for in-app advertisements, which has been leveraged
by brand marketers to promote their products
• With access to crucial consumer data (user preferences, diet plan etc ), the apps open channels for marketers to
do personalized in-app targeting

3. Methodology
Criteria of selection:
• Numbers of downloads
• Ratings given by users
• Reviews given by the users
• Apps listed under keyword “Fitness” (Excludes
apps specific to only “food and diet plan”)
Parameters compared:
• User Interface
• Version (Free or PRO)
• Social Media Presence
• Features

4. Myfitnesspal
Features
Common Features:
• Tracks calorie intake and exercise pattern
• Provides information with regards to food and their
calorie content
Unique Feature:
• 5,000,000+ food database
• Diet tracker
• Barcode scanner to track food
• Daily nutrition summary
• Provides information about nutrients
• Automatic sync-up of Web and mobile versions to keep
an updated personal diary for users
Myfitnesspal is a fitness application that
tracks users’ diet and helps keep a count
of ones’ exercise pattern and calorie intake
User Interface: Easy to access menus,
high resolution images, easy sign up
Compatibility: iOS, Android, Blackberry &
Windows
Social Media Presence: Twitter,
Facebook & Google+
Version: Only free version available
Downloads
10 Million
Ratings
4.6
#1

5. Runtastic
Runtastic provides a sports tracking
and management solution for all,
regardless of age and workout
experience. It is simple and
straightforward
User Interface: Simple Navigation,
Easy access of menus
Compatibility: Android, iOS,
BlackBerry OS & Windows
Social Media Presence: Facebook
and Twitter
Version: Free and PRO versions
available
Features
Common Features:
• Tracks Calories and Exercise
• Shares insights on calorie intake
Unique Features:
• Maps workouts with GPS & monitors exercise progress
• Has a personal workout diary which provides advanced
statistics and graphs
• Runtastic Earth View: Showcases the users’ live workouts in
3D with the help of Google earth
• Training Goals: Individual can set calorie, distance or pace goal
to optimize training
• Can listen to music via the app from music library or other
services like Spotify, Pandora, SoundCloud within the app
• Can control the app with android wear
• Provides post-exercise summary
Downloads:
10 Million
Ratings:
4.5
#2

6. Workout Trainer
Workout Trainer has an
large selection of workout
techniques, be it getting off
the couch or cross-training
for the next fitness
competition
User Interface: Simple
instruction manuals, Easy
to access workout tasks,
Home screen widget to
directly take to new
workout tasks everyday
Compatibility: iOS and
Android
Social Media Presence:
Facebook and Twitter
Version: Free and PRO
versions available
Features
Common Features:
• Keeps a track of the users’ calorie intake and workouts
• Shares detailed information on relevant calorie intake
Unique Feature:
• Provides audio instructions and progress cues during workouts
• Has instructional photos and videos that explain each move in detail
• Free virtual fitness consultation wizard for a customized experience
• Allows users to create and edit workouts
• Home screen widget shares a new workout every day
• Has a strong community of exercisers (15 million)
• Can try new and recommended workouts from the community
Downloads:
10 Million
Ratings:
4.2
#3

7. Google Fit
Google Fit is a health-tracking platform
developed by Google. Google Fit uses
sensors in a user's mobile device or activity
tracker to record physical fitness activities
(such as walking or cycling), which are
measured against the user's fitness goals to
provide a comprehensive view of their fitness
User Interface: Easy to use and to
navigate, Sign up using existing Google
Account
Compatibility: Android
Social Media Presence: Facebook and
Twitter
Version: Only free version available
Features
Common Features:
• A Calorie and Exercise Tracker
• Provies insights about calories
Unique Features:
• Sets goals based on calories distance or duration
• Connects third party devices and apps to Fit and
every fitness data will be stored in Google Fit
Downloads:
5 Million
Ratings :
4.0
#4

8. Virtuagym
Fitness-Home
& Gym
Virtuagym Fitness currently with over 2500
exercises and many pre-made workouts which
can be done at home or in the gym. It contains
a 3D—animated personal trainer and a
continuously growing exercise database
User Interface: Lag free while switching to
videos, 3D animated videos makes the app
more interactive
Compatibility: iOS and Android
Social media presence: Facebook, Twitter and
YouTube
Version: Free and PRO versions available
Features
Common Features:
• Helps in tracking workouts and calories
• Shares information on ideal intake of calories
Unique Features:
• Provides full workouts for home & gym
• Creates custom workout routines
• Has clear 3D-animated exercise videos
• App consists of written exercise instructions
• Provides workout reminders
• Users earn rewards for exercising
• Tracks users progress
• Allows to set personal goals to accomplish
Downloads:
5 Million
Ratings:
4.1
#5

9. Parameters
Myfitnessp
al Runtastic
Workout
Trainer Google Fit
Virtuagym
Fitness-Home
& Gym
UI Exp 4 5 3.5 3.5 4
Version 5 3 3 5 3
Social Media 4.5 2.5 2.5 2.5 1
Unique Features 4 5 3 2 3
NET SCORE 18 16 13 13 11
MindShift Metrics ScoreCard

10. MindShift Recommendations
• Myfitnesspal and Runtastic are the most consumer preferred apps due to their easy
user interface and unique features
• Myfitnesspal and Google Fit are the most preferred apps for marketers due to the
multiple advertising options they provide along with the fact that they do not provide
Paid versions (which restrict ads)
• Integration with other apps is a nice way to retain the attention of the users on the
app for a long time. Eg. “Runtastic” allows users to play other services like Spotify,
Pandora, SoundCloud within the app. Also music adds the entertainment value to the
entire user experience
• Syncing app with Google helps users to get a back-up of the entire data they would
have stored on the app. Runtastic has this feature embedded
• Having an option for Social Sharing would be a win-win situation for both
apps and consumers. While fitness freaks can share their exercise related
experiences/benchmarks with their friends on Social Media, app achieve the
required recognition

11. INSIGHTFUL DIGITAL
OUTREACH ASSURES AN
INNOVATIVE & SUSTAINED
ENGAGEMENT