4. Remarkable design is critical
to win our attention.
(Do you think learners have “attentional blinks”?)
Read 'Attentional Blink and the Stream of Consciousness'
5. When we recall
something remarkable,
we retain it.
(Cues are important to retrieving memories.)
Read 'Memory Improved By Saying Words Aloud'
6. When we retain it,
we share it.
(“You’ve got to__________!”)
7. When we share it,
others share it.
(Think folklore, retweets, social shares.)
8. When others share it
with others who then
share it with others...
...it goes viral.
