Business plan presentation for Doug's Glass, in the business of creating and selling glass pipes. The entrepreneur is launching this venture under a new business plan, and this PowerPoint generated presentation summarizes the plan. Doug's Glass is Made in U.S.A. and Veteran Owned. Doug, the founder, owner, and lead glass blower, makes pipes, spoons, bongs, bubblers, sidecars, Sherlocks, joint holders, steamrollers, stash jars, and more...
2. Introduction:
• The Glass Pipe consumer market is
growing
• Driven by the public acceptance and
legalization of Cannabis
• Doug’s Glass is the supplier of glass
pipes to this growing market.
3. Company Description:
• Operates in Fresno County, California
• The company makes money selling
glass pipes to:
• consumers.
• selling at wholesale.
• selling materials to other glass blowers.
4. Environmental
Analysis:
Key market driver: growing demand for glass pipes
• Glass pipes are preferred amongst users of Cannabis.
• The Cannabis industry is anticipating revenue growth
of 23.1% in 2014!
5. Industrial Analysis:
• “Decorated Glassware Made from Purchased Glass -
Hand Blowing Purchased Glass”, a $24.0bn industry.
• $768.1m profits.
• 4,541 businesses.
• Pressed and blown glass products comprise 19.1% of
the products and services segmentation.
6. Industrial Analysis:
• Similar businesses are currently performing well and
growing, both locally and nationwide.
• Local competition is moderate.
• Two glass blowers located in Fresno County.
7. Market Analysis:
The consumers are:
• patients using Cannabis flowers and extracts
• recreational smokers of Cannabis flowers and extracts
...who place glass pipes as the must-have vector of
administration.
8. Market Analysis:
Retail sales outlets:
• “Small Specialty Retail Stores; Smokers’ Supplies”
• A $37bn industry
• The local retail market is $72,918
• Prices are competitive with local and overseas
manufacturers of similar quality glass products.
9. Competitive Analysis:
• By creating a memorable impact on the consumer.
• With a personal approach in customer contact.
• By focusing on the consumers’ wants and needs.
• Having a reputation for ethical behavior.
• By offering pipes that are in demand…
Doug’s Glass is differentiated from the competition:
10. Competitive Analysis:
• Hand-blown.
• Uniquely designed.
• High-quality.
• Made in U.S.A.
• Made by a Veteran.
Doug’s Glass is differentiated from the competition by
offering pipes that are in demand –
11. Sales Forecast:
2015 2016 2017 2018 2019 Total
Gross Sales: $18,974 $37,948 $53,623 $58,222 $60,068 $228,834
Annual Growth 100% 41% 9% 3%
Note: Sales forecast for Wholesale prices. Sales will be greater
than forecasted when units are sold at retail price.
12. Management:
Douglas Cox- founder and owner; lead glass blower.
Schelly Cox – Doug’s wife and business partner; glass
blower and sales associate.
• Doug and Schelly are both successful entrepreneurs,
with 45 years combined years operating small
businesses.
13. Operations Strategy:
• Manufacturing based in Parlier, Fresno County,
California.
• Doug’s Glass is a home based business.
• The business is equipped for manufacturing and sales
at the current level.