Coming up with a flawless design is only half the battle. You also have to get your best ideas past the clients even those who have trouble understanding traditional design deliverables. Not everyone is ready to walk into a room Don Draper style and say 'This. Or nothing'. But it’s our job to sell the best solution to even the toughest crowd, and you can still do plenty of convincing without the ego overload. A little bit of psychology and a persistent stream of client collaboration go a long way. We’ll break down the process for keeping clients engaged and explore tricks for getting past obstacles in the approval process.
64. FONT SIZE COMPARISON
Primary Nav
Utility Nav
Dropdown
Body Copy
Footer
Site Name
12px
n/a
12px
12px
12px
Site Name
14px
12px
13px
13px
11px
Site Name
12px
10px
11px
13px
11px
Site Name
14px
10px
12px
13px
11px
Site Name
12px
11px
11px
11px
11px
Site Name
12px
11px
11px
13px
12px
Site Name
14px
12px
14px
16px
12px
Site Name
13px
11px
11px
12px
11px
Site Name
11px
12px
11px
12px
11px
Site Name
13px
14px
13px
12px
11px
Your New Site
15px
12px
12px
13px
13px