1. Giới Thiệu về AdWords Võ Hồng Minh, Tư Vấn Quảng Cáo Google Adwords
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3. Google AdWords Đạt Thị Trường Toàn Cầu Hệ thống Google hoạt động gần 40 ngôn ngữ 80% người sử dụng Internet trên toàn cầu sử dụng hệ thống mạng Google
4. Hệ thống mạng Google Google: #1 U.S. Hệ thống tìm kiếm : Đối tác mạng tìm kiếm : Hàng ngàn đối tác mạng nội dung:
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7. Doanh nghiệp của bạn trên Google! Your Business Mẩu quảng cáo của bạn xuất hiện khi người dùng tìm kiếm những gì họ cần www.YourBusiness.com
8. Kết quả tìm kiếm trên Google Truy vấn tìm kiếm: ‘tham tu’ Kết quả tìm kiếm thông thường
11. SVTSOLUTION sẽ giúp gì cho bạn ? Relevance là chìa khoá cho một chiến dịch Adwords thành công Mục Tiêu Ad Nâng cao tỉ lệ Click Tối ưu quảng cáo Chuyển đổi tốt hơn Trải nghiệm người dùng
12. Chân thành cảm ơn Võ Hồng Minh, Tư Vấn Quảng Cáo Google Adwords
Notes de l'éditeur
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Here are our four advertising solutions. We will cover each in greater detail during the examples and illustrations portion of this presentation, but at a high level, they are: Search Content Site Targeting Web Utilities
Imagine your business on the results page How do I get my business up there? How do I get my business up on Google?
Here you can see a page of Google Search results for a user searching on the keyword ‘flowers’. [Animation] The term the user types into the search field is called the search query, and appears that the top of the page. [Animation] The search results appear on the left side of the screen, with news results at the top. These search results are free. Google does not accept money for placement of websites in the search results.
Next to the search results, ads can appear both on the right hand side of the page and occasionally above the search results. These are put there by Google’s online advertising product, called AdWords. Ads are triggered by the user query - this is called keyword advertising.
Keywords are terms that advertisers chose that trigger their ads on Google. As in the case you just saw, the advertisers chose the keyword ‘flowers’. When a user of Google.com types a search query into the search field, as shown here, [Animation] the appropriate ads are triggered along with the search results. These ads are relevant to the keyword ‘flowers’, and could appear on the Google search results page. These advertisers are hoping that users will click on their ads, and be taken to the advertiser’s website to conduct business. [Animation] Keyword advertising has many distinct benefits. It allows you to target your ads specifically to users who are looking for your product or service, and avoid those users who are not likely to become your customers. As a result, you can get a better return on investment, also known as ROI, for your advertising budget. Targeted advertising also helps Google users find what they’re looking for, ensuring that they will continue using Google and providing a valuable source of potential customers for our advertisers. Next you’ll take a closer look at a typical AdWords ad.
AdWords is designed to reward relevance Creating a relevant, high quality account from the start is vital
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