Cabelas use of social media to attract and maintain a loyal customer base

1. How the corporate retailer uses social networking to become more interactive with the consumer on a more personal level. Nick Minell

2. Reasons for Corporate Social Networking Market Research Advertise Events Promotion Release of Company News Customer feedback

3. Cabela’s on Facebook Joined in September 2008 Some of their early activities: Posting pics of fish and big game hunts Asking visitor’s questions and commenting on fan posted photos Promoting new store openings Now used for: Event (sales) promotion General outdoor news

4. Cabela’s on Twitter Joined the Network in March 2009 First post was a link to fan them on Facebook Post type appears more personal than Facebook. Generate more customer involvement than just shopping. Single Item promotions

5. Video Some videos on Youtube filmed by store event planners, customers, and tourists. Consist of: Video game trailers Store Tours Store events Corporate Sponsored events Cabela’s website virtual tours

6. Internal Networks

7. Live Chat and Forums Topics on the outdoors and recreation ie: shooting sports Fishing Hunting and Optics Camping Requires registration on their website.

8. The Trophy Room: Cabela’s Flicker Customers and Fans can upload their own pictures and submit them for use on the home website to be viewed by other customers. Links to articles for various topics based on the type of pictures that they are looking at.

9. Re-Cap Early Facebook and Twitter involvement and evolution of usage Development of own networks for fans Used for : Market Research Advertisement Events Promotion Release of Company News Customer feedback

10. Sources and Contact http://phx.corporate-ir.net/phoenix.zhtml?c=177739&p=irol-newsArticle_Print&ID=1266364&highlight= http://www.facebook.com/Cabelas http://twitter.com/#!/Cabelas https://forums.cabelas.com/?WTz_l=Footer http://www.cabelas.com/browse.cmd?categoryId=105919380&WTz_l=Footer https://cabelas.ptxsecure.com/store/custsignin.aspx?returnpage=ProStaff.aspx http://www.cabelas.com/ Joe Arterburn 308-255-1204