1. Victoria's Secret
Fashion Show 2011
Tanwaya Y.
and
Siwadee A.

2. Artistic Combination
- Design - Light and
(Clothes, stage) sound
- Make-up - Ballet
- Music - Runway walk

3. Target Audience
Upper-middle class/upper
class
- Celebs
Women
(to watch and buy for
themselves)
Men
(to watch and buy for their
ladies)

4. Themes
-Ballet -Aquatic Angels
-Superheroes -Spell on You
-Passion -Club Pink
Add variety to products reach wider range of
customers

5. Themes
More attention on a few specific models in
certain themes.
- Models have the personalities that respond to
those certain themes; the bras & panties are
well expressed through their personalities.
- Audience can easily relate themselves to the
focused models they see.

6. Music
Live music
- Worth money for
studio audience
- Chosen artists
are currently
popular
Jay-Z Nicki Minaj Maroon 5

7. Ideology
VS' models have
women's ideal
bodies
An image of an
"attractive body"
- Slim
- Strong & healthy

8. Ideology
An ideal body is achieved
through hard work
A sexy woman is what
men want
Men want to possess
ones that look just like
that
Then use VS' products!

9. Backstage
Promote
interviewed
models
- Feel more familiar
with them
- Feel less inferior
to them

10. Backstage
- Models are portrayed as accessible, friendly
- Audience gets involved
Create brand loyalty!

11. Brand signatures
- Models = angels
- Wings
- Models themselves
- Live music in fashion show

12. Consumerism &
Materialism
What are needed by
audience?
- Bras and panties
What are wanted by
audience?
- Accessive accessories
(Make-
up, wings, costume,
etc.)
- The ideally sexy

13. Thank You