MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2C Research and Analytics" by Patrick Furey, President and Founder, ConsumerSphere
2. Social IntelligenceSocial Intelligence
There is a big difference between data and insights. New
technologies may have given us access now to endlesstechnologies may have given us access now to endless
amounts of social media data from every corner of the
web . But the real challenge is making sense of all this
seemingly disconnected data, strategically.This session will
discuss the art and science of social intelligence that helps
companies measure assess and explain the relevancecompanies measure, assess and explain the relevance
social media insight in the context of achieving their
specific business objectives.
ConsumerSphere
