5. Changing data sources and flows
Continued improvement of basic mobile infrastructure
Emergence of alternative mechanisms data flow
Alternative provision of date flows
more resilient + cheaper data flows
together with inproved broadband access
New opportunities for audio + video engagement
7. GSMA Intelligence Mobile platform wars (2014)
https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Feature vs Smartphone sales and use
8. GSMA Intelligence Mobile platform wars (2014)
https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Feature phones for mobile data
9. GSMA Intelligence Mobile platform wars (2014)
https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Agriculture just a tiny part of services
11. types of ICT4ag services
Information Services & Knowledge Exchange Networks
Value Chain Linkages
Financial Services
12. types of ICT4ag services
Information Services & Knowledge Exchange Networks
How many % of total service offerings
in m-agri projects focus on
extension and education services?
.......%
13. Service offerings of m-agri projects
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
50 % trade + value chain support – 33% (co-creation) knowledge related services
14. Information Services and
Networks for
Knowledge Exchange
Value Chain Linkages Financial Services
S
e
r
v
i
c
e
B
e
n
e
f
i
t
s
• Input information
• Agronomic Information
• Weather forecasts
• Market information
• + choice on inputs
• + sustainable agro
practices
• Improved productivity
• Higher crop quality
• Higher prices received
• Horizontal + vertical
information flow
• Aggregation of
farmers for
purchase and sale
• Connection with
input providers and
buyers
• Purchase cheaper
• Access to buyers
• Less product loss
• Access to new
products and
markets
• Mobile banking
• Micro-credit/saving
• Micro-insurance
• Reduced risks and
transaction costs
• Access to credit
• Reduced
vulnerability to
risks and shocks
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
22. M-farm - transparency tool for farmers
local farmers receive
crop prices and market
information by sending
SMS shortcode
digital marketplace in
which subscribing
farmers can sell their
crops & by farm inputs
Online platform to
connect and sell
collectively
23. Year 2025 of the
@gricultural
revolution
http://youtu.be/zGodAfYlaF0
26. Zoona: e-vouchers to mobile phones
For agribusiness:
Information about farmers / credit worthiness
Reduced side selling
For agribusiness:
Increased security of payment (vs paper voucher or cash)
Building financial identity
Discounts at suppliers
For input suppliers / retailers
Less cash risk / improved record keeping
Improve relationship wholesale suppliers
34. https://customer.ilovezoona.com/default.asp www.etransformafrica.org
Another framework - deloitte
Information Systems
including DSS/MIS/GIS etc
ICT-enabled Learning and
Knowledge Exchange
Modelling Solutions
Sensory and Proximity
Devices
ICT-enabled Networking
Solutions
Online Commerce Tools
(eCommerce/ mCommerce)
ICT THROUGH THE CROPPING CYCLE- THE NEEDS OF THE FARMER
35. • Land Title Deeds
• Market Information and Trends
(Technical, Financial, etc)
• Crop Suitability for Land-Soil Testing etc
• Knowledge of Existing Service Providers
• Business Planning Support
• Licenses and Subsidies (where relevant)
• Queries and Replies
• Sill Requirement and Training
B2F/F2B
Service Provider Rates (Seeds, Fertilizer,
HYV, Irrigation, Implements), Application
for Credits, Soil Testing
Crop Forecast by feeding planting
information, Online order placement and
delivery, online payment systems
One stop shops, Quality Certification
services, Loan repayment, online commerce
and payment systems, Scheduling Delivery
G2F/F2G
Schemes, Support Prices Information,
Procedures, Title Registration Information,
Credit Facilities
Crop Forecast by feeding planting
information, Water management inputs,
Credit related services
Loan repayment services, Storage services
request, Feedback into system
R2F/F2R
Market Trends, Crop Suitability for Land,
Questions and Answers
Question and Answer services related to
agricultural operations
Any Research information required,
Feedback into the system
• Early Warning and Weather Systems
• Timely provision of Agricultural Inputs/
Services/ Credit
• Connectivity with markets for
implements
• Water Management from providers
• Online commerce and payment systems
• Queries and Replies
• Feedback into the market systems
• Bi-directional exchange of information
• Procurement prices at various POSs
• Quality Certification Requests
• Price Discovery at Farms
• Online Commerce and Payment Systems
• Transportation and Packaging Service
Provider Inputs
• Access to Storage Facilities
• Feedback into the market systems
Crop & Land
Selection
Calendar
Definition
Access to
Credit
Land
Preparation
& Sowing
Input
Management
Crop
Harvest
Marketing
and
Packaging
Transport
Sale and
Repayment
PRE-CULTIVATION CROP CULTIVATION & HARVESTING POST HARVEST
Informationand
Service
Requirements
Stages
and Sub-
Stages
Another framework – deloitte (2)
https://customer.ilovezoona.com/default.asp www.etransformafrica.org
38. Assignment
With your neighbour
Share the best ICT4ag service that your country has
Briefly describe the service
In what category does it belong?
● Information Services & Knowledge Exchange Networks
● Value Chain Linkages
● Financial Services
Why is it the best?
39. Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
Preferred modes of communication in
m-agri projects
45. Lessons learned ICT 4 agriculture
Concentrate on the demand, not on the Technology
Use Appropriate Technologies
Focus on Affordable Access and Use, Not Ownership
Be Aware of Social Differences in Access, Use and Impacts
Create an Enabling Environment for Innovation
Promote Leadership and find Champions
Develop Sustainable Business Models through Partnerships
ICT in agriculture e-source book (World Bank, 2011)
46. Key lessons ICT4D partnerships
pay attention to local context
involve local communities in partnership implementation
clear + agreed intended development outcomes
build in sustainability and scalability into design at start
partnerships are built on trust, honesty, openness,
mutual understanding and respect.
supportive enabling environment in place
What are the key lessons of ICT4D partnerships for poverty reduction? (Geldof et.al. 2011)
47. Important lessons learned m-Agri projects
Keep the technology simple
Build on existent ICT infrastructure where possible
Plan for the future, not the now
Listen to clients
48. Key weblinks ICT4ag
ICT in Agriculture e-sourcebook http://www.ictinagriculture.org/
ICT update (CTA) http://ictupdate.cta.int/
ICT in Africa www.eTransformAfrica.org
ICT4ag conference site http://ict4ag.org/
E-agriculture www.e-agriculture.org
Life apps (short films) http://www.aljazeera.com/programmes/life-apps/
Mobile data collection Open Data Kit http://opendatakit.org
Management of Spatial Information www.imarkgroup.org/moreAboutModule_en.asp?id=158
Participatory Spatial Information Management http://pgis-tk-en.cta.int
49. Key weblinks open data
Open for Change http://openforchange.info/
Open Development (video) http://vimeo.com/49827002
Worldbank Open Data log http://blogs.worldbank.org/opendata/
IFPRI open data for agriculture http://www.ifpri.org/event/open-data-agriculture-side-event-ifpri
Publish What You Fund http://www.publishwhatyoufund.org/
Open Aid Partnership http://www.openaidmap.org/
IATI Standard http://iatistandard.org/
Government open budget data http://openspending.org/
Worldbank open data http://datacatalog.worldbank.org/
Mapping aid data http://aiddata.org/maps
50. Enjoy the
course and
join the
@gricultural
revolution !
mirjam.schaap@wur.nl
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