Starts up businesses are extremely sensitive and require care and attention to ensure they stay on top of their game. Drawing up a game plan that well defines the target customers, shareholders, decision makers and workers .being in a position to understand your customers and market requirements is what will help you deliver effectively in the market.

1. Online Marketing Strategies for
Start-Ups
Peter Mutiso

2. Online Marketing Strategies for Start-
Ups
• Starts up businesses are extremely sensitive
and require care and attention to ensure they
stay on top of their game. Drawing up a game
plan that well defines the target
customers, shareholders, decision makers and
workers .being in a position to understand
your customers and market requirements is
what will help you deliver effectively in the
market.

3. Online Marketing Strategies for Start-
Ups
• Being in a position to pin point the best channels
to reach the market based on a business budget
is crucial. The business small and has potential to
grow and needs to make decisions that do not
strain its financial resources. Any marketing or
advertising strategy adopted is purposed to make
the business increase sales. Any serious business
proprietor ought to be aware of the fact that
marketing your business is a continuous activity.

4. Online Marketing Strategies for Start-
Ups
• Small start up business need to embrace
online marketing as it is the cheapest mode of
advertising and the turnover is high. Explore
blog sites. Search engines as well as other
informative articles to reach out to a larger
market.
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5. Online Marketing Strategies for Start-
Ups
• Another crucial factor many businesses fail to
do is to identify a market segment to
concentrate on. Understand the needs of your
target customers, their financial capability as
well as interests. In addition, creating an
enormous and unforgettable brand name will
help your business create a competitive edge
in the market competition. What makes your
customers more compelled to purchase you
goods and not those of others?

6. Online Marketing Strategies for Start-
Ups
• Coming up with a strong website to advertise
and provide more information regarding your
business coupled with strong social media
fame will do wonders. Watching a business
pick up from scratch and sore to impressive
heights is admirable.
•

7. Online Marketing Strategies for Start-
Ups
• However, if any of these ideas above the reach
of many, hope is not lost. Identifying a market
niche, a lacking necessity in the market is
guaranteed success in its self, let not the lack
of funds or access to online marketing lower
your hopes.

8. Online Marketing Strategies for Start-
Ups
• The goals you have set determine whether
your business is on track. From the analysis of
achievement of set goals, a businessperson
can be in a position to judge the best action if
results are not achieved.
•

9. Online Marketing Strategies for Start-
Ups
• Lastly, I need to remind you that customers
react according to the level of motivation
offered. Designing loyalty program, which
acknowledges efforts of the most faithful
customers, as well as giving them discounts
will boost your success. Ensure your
customers get value for their money.

10. Reference
• Online Marketing Strategies for Start-
Ups, http://www.mybusinesstricks.com/2012/
09/Online-Marketing-Strategies-StartUps.html