To engage audience on the twitter handle of FreeCharge.com on the occasion of Diwali

1. #GiftARecharge
Campaign
@FreeCharge

2. Aim
To engage audience on the twitter handle of
FreeCharge.com on the occasion of Diwali
#GiftARecharge

3. Execution
• #GiftARecharge contest was live for 3 hours
with 4 winners and trended for 5 hours.

4. Impact
• #GiftARecharge trended in India for 5 hours.
• Followers increased – 150+
• Creative and massive engagement through
tweets related to Gifting, Mobile Recharge
and festival fever.

5. Became Top Trend in India
Delhi
Mumbai
India
Bangalore

6. Tweet Count
• Overall tweet count including freecharge’s
hashtag & @freecharge – 2,812
• Tweet count with freecharge’s hashtag - 2,785
• Overall Activity- 5,597

7. FreeCharge’s Exposure
• Overall Exposure including @freecharge and
Freecharge’s hashtag – 5,236,483
• Exposure with @freecharge – 2,540,874
• Exposure with Freecharge’s hashtag 2,695,609

8. Tweets’ Screenshot

9. Exposure’s screenshot

10. Thank you
Team Viralcurry