In what way does your media product use, develop or challenge forms and conventions of real media products? Evaluation Question 1, section 2.

1. Evaluation Question 1
Section 2
In what way does your media product use, develop or
challenge forms and conventions of real media products?

2. Conventions of digipak layout
With my digipak I used the conventions of the 4 panel digipak, which
are typically used within the genre of pop rock, as seen with the
digipaks of pop rock bands such as; The Arctic Monkeys, Panic! At the
Disco, Fall Out Boy and Maroon 5. The digipaks are typically black and
white which appeal to the target audience’s eye. This is a convention I
decided to break, through making nearly ¾ of my digipak colour, which
made it more eye catching and therefore more likely to attract the
target audiences eye. Also using colour linked to the title of my song
“Brightly coloured dream”.

4. Conventions of panel 1
The conventions of a digipak panel 1 are to be eye catching, to attract
the prospective audience. This is a convention which I used with my
own digipak. Another convention is to have the name of the band and
the album on the front, around the main image so that the audience
knows who the album is by and what it is called, this is another
convention which I stuck to with my panel 1.

5. Conventions of panel 2 and 3
Inside a digipak there is the holder for the CD. A lot of digipaks are see-
through with more album artwork behind which goes with the rest of
the packaging. Such as with my digipak I used half face photos of the
actress we used for our video, instead of having them meet in the
middle I decided to change the style and switch over panel 2 and 3 and
have them on opposite sides. This was so that when the CD was placed
over panel 3 it would not hide the album art.

6. Conventions of Panel 4
Another convention of any digipak, not just pop rock, which I used was
on my panel 4. The conventions of a panel 4 on a digipak is to have the
track-list and a bar-code. This is so that the audience can see the tracks
included in the album and so that it can be sold. For the bar-code I
found one on line and cropped it to place as a new layer onto my panel
4.

7. Fonts
In the album art of pop rock the fonts are blocky and easy to
read, you can see this with my attached examples. From
bands such as the Arctic Monkeys, Fall Out Boy and Panic! At
The Disco. I decided to keep with this convention to make
the name of the artist and album easy to read, the font I
used was Lithos Pro. I chose this font because it was easy to
read and therefore would be easy for the potential target
audience to read. I developed the conventions of traditional
pop rock fonts with this font, it is not as bold as some of the
others, although I did stick to the convention of using
different colours and making the name of the artist bigger
than the name of the album so that people know who the
album is by.

8. Panel 1 before and after editing
For Panel 1 I increased the brightness to
make the yellow stand out more, I then
cropped it to size and added the name
of the artist and album on the top.

9. Panel 2 and 3 before and after editing
For panel 2 I changed the colour
contrasts to make the leaves on the
forest floor pink and to increase the
orange of the leaves upon the trees.
For panel 3 I cropped the photo to size so that I
would only have half her face, but also so that
it was the same size as panel 2, then I changed
the colour to black and white to reflect how she
is in black and white for her reality shots in the
video and to contrast with the bright colours on
the rest of the digipak.

10. Conventions of magazine adverts
I stuck to many conventions of music
magazine adverts, such as the links to social
media, the release date, the quotes from
music magazines and links to the music
video itself. The idea of a magazine advert is
to attract the target audience into buying
the music. Which is why I used the yellow
brick road idea to catch the readers eye. I
also used the actress from the music video,
not only to link back but also to make it
relatable to the audience. Another
convention which I developed to was the A4
portrait layout of the magazine advert. A
pop punk convention which I stuck to was
the use of a black border around the main
image so that the image is the focus and
then the audience goes onto read the text
around to find out more about the release
date and the band themselves.